{"id":1174,"date":"2022-03-23T22:21:05","date_gmt":"2022-03-23T21:21:05","guid":{"rendered":"https:\/\/machn-festival.de\/?page_id=1174"},"modified":"2026-01-16T17:26:49","modified_gmt":"2026-01-16T16:26:49","slug":"prohlaseni-o-ochrane-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/machn-festival.de\/cs\/datenschutzerklaerung\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1174\" class=\"elementor elementor-1174\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d29421 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-items-top elementor-section-height-default\" data-id=\"3d29421\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;background_video_start&quot;:171}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de643d1\" data-id=\"de643d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b4049b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b4049b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-05d0abc\" data-id=\"05d0abc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f9e8ca elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"6f9e8ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b22c3a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"6b22c3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb96ba9 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"fb96ba9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9127d70\" data-id=\"9127d70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ed45170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed45170\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d948f85\" data-id=\"d948f85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99f1d62 elementor-widget elementor-widget-text-editor\" data-id=\"99f1d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Jsme zodpov\u011bdn\u00ed za nakl\u00e1d\u00e1n\u00ed s va\u0161imi \u00fadaji, kter\u00e9 zpracov\u00e1v\u00e1me podle va\u0161eho p\u0159\u00e1n\u00ed a v souladu s ustanoven\u00edmi obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR) a spolkov\u00e9ho z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f (BDSG). Va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pouze v p\u0159\u00edpad\u011b, \u017ee je to povoleno z\u00e1konem nebo pokud jste k tomu dali p\u0159edchoz\u00ed souhlas.<\/span><\/p><p><span style=\"color: #000000;\">Za webov\u00e9 str\u00e1nky, kter\u00e9 nav\u0161t\u011bvujete, odpov\u00edd\u00e1 spole\u010dnost boOst Startup Ecosystem gGmbH.<br \/>Lenn\u00e9str. 1<br \/>01069 Dr\u00e1\u017e\u010fany<\/span><\/p><p><span style=\"color: #000000;\">E-mail: info@machn-festival.de<\/span><\/p><p><span style=\"color: #000000;\">V n\u00e1sleduj\u00edc\u00edch informac\u00edch se dozv\u00edte, jak\u00e9 osobn\u00ed \u00fadaje jsou shroma\u017e\u010fov\u00e1ny b\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek a p\u0159i vyu\u017e\u00edv\u00e1n\u00ed na\u0161ich slu\u017eeb a nab\u00eddek a jak je zpracov\u00e1v\u00e1me.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f6a34 elementor-widget elementor-widget-heading\" data-id=\"d0f6a34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. POV\u011a\u0158ENEC PRO OCHRANU OSOBN\u00cdCH \u00daDAJ\u016e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfaed80 elementor-widget elementor-widget-text-editor\" data-id=\"cfaed80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1te-li jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se ochrany \u00fadaj\u016f, m\u016f\u017eete se obr\u00e1tit na na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f e-mailem na adrese info@startup-factory-boost.de nebo po\u0161tou na adresu boOst Startup Ecosystem gGmbH, Lenn\u00e9str. 1, 01069 Dr\u00e1\u017e\u010fany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a3ea6 elementor-widget elementor-widget-heading\" data-id=\"79a3ea6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. POZN\u00c1MKY KE ZPRACOV\u00c1N\u00cd DAT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677fe10 elementor-widget elementor-widget-heading\" data-id=\"677fe10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.1 Povinn\u00e9 informace<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebce774 elementor-widget elementor-widget-text-editor\" data-id=\"ebce774\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>a. Co jsou povinn\u00e9 informace?<\/strong><\/p><p>V na\u0161ich formul\u00e1\u0159\u00edch jsou n\u011bkter\u00e1 datov\u00e1 pole ozna\u010dena jako povinn\u00e1. Poskytnut\u00ed t\u011bchto \u00fadaj\u016f je vy\u017eadov\u00e1no z\u00e1konem nebo smlouvou nebo je nezbytn\u00e9 pro uzav\u0159en\u00ed smlouvy, po\u017eadovanou slu\u017ebu nebo stanoven\u00fd \u00fa\u010del. Poskytnut\u00ed t\u011bchto \u00fadaj\u016f je na va\u0161em uv\u00e1\u017een\u00ed. D\u016fsledky neposkytnut\u00ed povinn\u00fdch \u00fadaj\u016f viz bod 3.1 b.<\/p><p><strong>b. D\u016fsledky nezp\u0159\u00edstupn\u011bn\u00ed \u00fadaj\u016f<\/strong><\/p><p>Bez poskytnut\u00ed va\u0161ich \u00fadaj\u016f nem\u016f\u017eete vyu\u017e\u00edvat na\u0161e slu\u017eby, nap\u0159. \u010d\u00edst na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, vytvo\u0159it si z\u00e1kaznick\u00fd \u00fa\u010det, pou\u017e\u00edvat n\u00e1kupn\u00ed ko\u0161\u00edk. Poskytnut\u00ed va\u0161ich \u00fadaj\u016f je rovn\u011b\u017e nezbytn\u00e9 pro uzav\u0159en\u00ed smlouvy, po\u017eadovanou slu\u017ebu nebo stanoven\u00fd \u00fa\u010del. Bez poskytnut\u00ed \u00fadaj\u016f nelze ani uzav\u0159\u00edt smlouvu, ani poskytnout po\u017eadovanou slu\u017ebu \u010di dos\u00e1hnout stanoven\u00e9ho \u00fa\u010delu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816b2a7 elementor-widget elementor-widget-heading\" data-id=\"816b2a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.2 K \u010demu jsou va\u0161e \u00fadaje zpracov\u00e1v\u00e1ny?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b77e0 elementor-widget elementor-widget-text-editor\" data-id=\"59b77e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>a. \u017d\u00e1dosti o kontakt<\/strong><\/p><p>Abychom mohli odpov\u011bd\u011bt na va\u0161e dotazy, a to i prost\u0159ednictv\u00edm na\u0161eho kontaktn\u00edho formul\u00e1\u0159e, budeme va\u0161e \u00fadaje zpracov\u00e1vat (\u010dl. 6 odst. 1 p\u00edsm. b) a f) GDPR). To vy\u017eaduje va\u0161e jm\u00e9no a po\u0161tovn\u00ed adresu nebo e-mailovou adresu, abychom mohli zpracovat v\u00e1\u0161 dotaz a odpov\u011bd\u011bt na n\u011bj prost\u0159ednictv\u00edm p\u0159\u00edslu\u0161n\u00e9ho komunika\u010dn\u00edho kan\u00e1lu.<\/p><p>Informace z va\u0161eho kontaktn\u00edho dotazu uchov\u00e1v\u00e1me po dobu 6 m\u011bs\u00edc\u016f od zodpov\u011bzen\u00ed dotazu pro p\u0159\u00edpad dal\u0161\u00edch dotaz\u016f. Pot\u00e9 budou va\u0161e \u00fadaje vymaz\u00e1ny, pokud se nejedn\u00e1 o obchodn\u00ed nebo slu\u017eebn\u00ed dopisy, kter\u00e9 uchov\u00e1v\u00e1me po dobu 6 nebo 10 let (\u00a7 257 odst. 4 HGB, \u00a7 147 odst. 3 AO, \u00a7 6 odst. 1 p\u00edsm. c DSGVO).<\/p><p><strong>b. Registrace online \u00fa\u010dtu<\/strong><\/p><p>Zpracov\u00e1v\u00e1me va\u0161e povinn\u00e9 registra\u010dn\u00ed \u00fadaje a dal\u0161\u00ed \u00fadaje, kter\u00e9 jste n\u00e1m dobrovoln\u011b poskytli v pr\u016fb\u011bhu pou\u017e\u00edv\u00e1n\u00ed, pro vytvo\u0159en\u00ed a pou\u017e\u00edv\u00e1n\u00ed va\u0161eho online \u00fa\u010dtu a pro va\u0161e online objedn\u00e1vky (\u010dl. 6 odst. 1 p\u00edsm. a, b GDPR).<\/p><p>Registra\u010dn\u00ed \u00fadaje pro v\u00e1\u0161 online \u00fa\u010det uchov\u00e1v\u00e1me, dokud n\u00e1m nepod\u00e1te \u017e\u00e1dost o zru\u0161en\u00ed va\u0161eho online \u00fa\u010dtu, pokud z\u00e1konem stanoven\u00e9 lh\u016fty pro uchov\u00e1v\u00e1n\u00ed nejsou opa\u010dn\u00e9. Chcete-li sv\u016fj \u00fa\u010det zru\u0161it, sta\u010d\u00ed poslat e-mail na adresu info@machn-festival.de nebo datenschutz@madsack.de.<\/p><p><strong>c. Reklama na na\u0161e produkty a nab\u00eddky<\/strong><\/p><ul><li>Anal\u00fdzy z\u00e1kazn\u00edk\u016f<\/li><\/ul><p>Va\u0161e osobn\u00ed \u00fadaje z objedn\u00e1vek a \u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 mimo internet zpracov\u00e1v\u00e1me v z\u00e1konem povolen\u00e9m rozsahu tak\u00e9 pro anal\u00fdzy z\u00e1kazn\u00edk\u016f, abychom l\u00e9pe porozum\u011bli p\u0159\u00e1n\u00edm na\u0161ich z\u00e1kazn\u00edk\u016f a optimalizovali na\u0161i nab\u00eddku a reklamu (\u010dl. 6 odst. 1 p\u00edsm. f GDPR). Tyto anal\u00fdzy jsou pravideln\u011b pseudonymizov\u00e1ny.<\/p><ul><li>Zpravodaj<\/li><\/ul><p>S va\u0161\u00edm souhlasem v\u00e1m budeme zas\u00edlat e-mailovou reklamu s informacemi o na\u0161ich zaj\u00edmav\u00fdch produktech a nab\u00eddk\u00e1ch (\u010dl.6 odst.1 p\u00edsm. a GDPR, \u00a7 7 odst.2 \u010d.3 UWG). Sv\u016fj souhlas m\u016f\u017eete samoz\u0159ejm\u011b kdykoli do budoucna odvolat.<\/p><p>Abychom z\u00edskali v\u00e1\u0161 souhlas, pou\u017e\u00edv\u00e1me takzvan\u00fd postup dvoj\u00edho souhlasu online, abychom zabr\u00e1nili zas\u00edl\u00e1n\u00ed na\u0161\u00ed e-mailov\u00e9 reklamy na e-mailov\u00e9 adresy osob, kter\u00e9 o to nepo\u017e\u00e1daly. Va\u0161e IP adresa je rovn\u011b\u017e zaznamen\u00e1na a ulo\u017eena pro dokumenta\u010dn\u00ed \u00fa\u010dely (\u010dl. 6 odst. 1 p\u00edsm. c, \u010dl. 7 odst. 1 GDPR).<\/p><ul><li>Doba skladov\u00e1n\u00ed reklamy<\/li><\/ul><p>Va\u0161e \u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 pro reklamn\u00ed \u00fa\u010dely uchov\u00e1v\u00e1me po dobu trv\u00e1n\u00ed reklamn\u00edho \u00fa\u010delu nebo do doby, ne\u017e obdr\u017e\u00edme odvol\u00e1n\u00ed va\u0161eho souhlasu nebo n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f pro reklamn\u00ed \u00fa\u010dely. Informace o d\u00e9lce uchov\u00e1v\u00e1n\u00ed va\u0161ich \u00fadaj\u016f m\u016f\u017eete z\u00edskat individu\u00e1ln\u011b u na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f (viz bod 1.).<\/p><p><strong>d. CleverReach<\/strong><\/p><p>Tyto webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed k zas\u00edl\u00e1n\u00ed newsletter\u016f slu\u017eby spole\u010dnosti CleverReach. N\u00e1\u0161 bezplatn\u00fd newsletter v\u00e1s pravideln\u011b informuje e-mailem o nov\u00fdch produktech a speci\u00e1ln\u00edch nab\u00eddk\u00e1ch. \u00dadaje, kter\u00e9 zde zad\u00e1te, budou pou\u017eity pouze k personalizaci newsletteru a nebudou p\u0159ed\u00e1ny t\u0159et\u00edm stran\u00e1m. Z odb\u011bru newsletteru se m\u016f\u017eete kdykoli odhl\u00e1sit nebo sv\u016fj souhlas kdykoli odvolat zasl\u00e1n\u00edm e-mailu na adresu info@machn-festival.de. Va\u0161e \u00fadaje budou vymaz\u00e1ny do 1 m\u011bs\u00edce pot\u00e9, co p\u0159estanete newsletter dost\u00e1vat, za p\u0159edpokladu, \u017ee neexistuje \u017e\u00e1dn\u00e1 z\u00e1konn\u00e1 povinnost \u00fadaje uchov\u00e1vat. Odesl\u00e1n\u00edm zadan\u00fdch \u00fadaj\u016f souhlas\u00edte se zpracov\u00e1n\u00edm \u00fadaj\u016f a potvrzujete na\u0161e z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<\/p><p><strong>e. Workshopy<\/strong><\/p><p>Na semin\u00e1\u0159e je t\u0159eba podat samostatnou p\u0159ihl\u00e1\u0161ku. Po\u0159adatel provede v\u00fdb\u011br ze v\u0161ech uchaze\u010d\u016f spole\u010dn\u011b s p\u0159\u00edslu\u0161n\u00fdm organiz\u00e1torem workshopu. Za t\u00edmto \u00fa\u010delem poskytne organiz\u00e1tor odpov\u011bdn\u00e9 osob\u011b jm\u00e9no, p\u0159\u00edjmen\u00ed, e-mailovou adresu, firmu a pozici \u017eadatel\u016f. Vybran\u00ed uchaze\u010di budou organiz\u00e1torem vyrozum\u011bni zvl\u00e1\u0161\u0165. Na p\u0159ijet\u00ed na workshop nen\u00ed n\u00e1rok. Jm\u00e9no, p\u0159\u00edjmen\u00ed, e-mailov\u00e1 adresa, spole\u010dnost a pozice vybran\u00fdch \u00fa\u010dastn\u00edk\u016f workshopu budou zasl\u00e1ny spole\u010dnosti, kter\u00e1 workshop po\u0159\u00e1d\u00e1, aby byla umo\u017en\u011bna dal\u0161\u00ed v\u00fdm\u011bna informac\u00ed v pr\u016fb\u011bhu akce i po jej\u00edm skon\u010den\u00ed.<\/p><p>Po\u0159adatel zpracov\u00e1v\u00e1 a pou\u017e\u00edv\u00e1 osobn\u00ed \u00fadaje n\u00e1v\u0161t\u011bvn\u00edka pouze za \u00fa\u010delem vy\u0159\u00edzen\u00ed objedn\u00e1vky vstupenek a kon\u00e1n\u00ed akce, jako\u017e i pro komunikaci p\u0159ed a po akci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6d0a1 elementor-widget elementor-widget-heading\" data-id=\"2d6d0a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. POU\u017d\u00cdV\u00c1N\u00cd NA\u0160EHO NEWSLETTERU<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0714226 elementor-widget elementor-widget-text-editor\" data-id=\"0714226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3.1 Obecn\u00e9 informace<\/strong><\/p><p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch se m\u016f\u017eete p\u0159ihl\u00e1sit k odb\u011bru bezplatn\u00fdch zpravodaj\u016f s reklamn\u00edmi informacemi, pokud jste s jejich zas\u00edl\u00e1n\u00edm v\u00fdslovn\u011b souhlasili. Pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f je \u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR ve spojen\u00ed s \u00a7 7 odst. 2 \u010d. 3 UWG. Ustanoven\u00ed \u00a7 7 odst. 2 \u010d. 3 UWG nebo z\u00e1konn\u00e9 zmocn\u011bn\u00ed podle \u00a7 7 odst. 3 UWG. Aby se p\u0159ede\u0161lo zneu\u017eit\u00ed, obdr\u017e\u00edte nejprve e-mail s potvrzovac\u00edm odkazem, kter\u00fd mus\u00edte aktivovat, abyste mohli dost\u00e1vat aktu\u00e1ln\u00ed newsletter (tzv. double opt-in postup).<\/p><p>Kdy\u017e se zaregistrujete k odb\u011bru newsletteru, va\u0161e e-mailov\u00e1 adresa, va\u0161e IP adresa a datum a \u010das va\u0161\u00ed registrace jsou n\u00e1m p\u0159ed\u00e1ny, ulo\u017eeny a zpracov\u00e1ny. Tyto \u00fadaje slou\u017e\u00ed v\u00fdhradn\u011b jako d\u016fkaz souhlasu s p\u0159ij\u00edm\u00e1n\u00edm a zas\u00edl\u00e1n\u00edm newsletteru. \u00dadaje nebudou p\u0159ed\u00e1v\u00e1ny t\u0159et\u00edm stran\u00e1m.<\/p><p>Va\u0161e \u00fadaje budou uchov\u00e1v\u00e1ny po dobu, po kterou v\u00e1m budeme pravideln\u011b zas\u00edlat newsletter. V p\u0159\u00edpad\u011b, \u017ee v\u00e1m ji\u017e nebudeme newsletter zas\u00edlat, va\u0161e \u00fadaje vyma\u017eeme nejpozd\u011bji do 12 m\u011bs\u00edc\u016f od posledn\u00edho zasl\u00e1n\u00ed newsletteru.<\/p><p>Upozor\u0148ujeme, \u017ee sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat a zru\u0161it zas\u00edl\u00e1n\u00ed newsletteru kliknut\u00edm na odkaz pro zru\u0161en\u00ed v ka\u017ed\u00e9m newsletteru.<\/p><p><strong>3.2 Sledov\u00e1n\u00ed newsletteru<\/strong><\/p><p>R\u00e1di bychom v\u00e1s upozornili, \u017ee p\u0159i zas\u00edl\u00e1n\u00ed newsletteru vyhodnocujeme va\u0161e u\u017eivatelsk\u00e9 chov\u00e1n\u00ed, abychom zjistili, zda a kdy byl newsletter otev\u0159en. Za \u00fa\u010delem t\u00e9to anal\u00fdzy obsahuj\u00ed zaslan\u00e9 e-maily tzv. webov\u00e9 maj\u00e1ky neboli sledovac\u00ed pixely, kter\u00e9 se ukl\u00e1daj\u00ed na na\u0161em serveru a na\u010d\u00edtaj\u00ed se p\u0159i otev\u0159en\u00ed newsletteru. P\u0159en\u00e1\u0161ej\u00ed se technick\u00e9 informace, jako je typ prohl\u00ed\u017ee\u010de, \u010das otev\u0159en\u00ed a IP adresa. Pro \u00fa\u010dely anal\u00fdz propojujeme v\u00fd\u0161e uveden\u00e9 \u00fadaje a webov\u00e9 maj\u00e1ky s va\u0161\u00ed e-mailovou adresou a individu\u00e1ln\u00edm ID. Odkazy obdr\u017een\u00e9 v newsletteru rovn\u011b\u017e obsahuj\u00ed toto ID a umo\u017e\u0148uj\u00ed n\u00e1m analyzovat va\u0161e chov\u00e1n\u00ed p\u0159i kliknut\u00ed.<\/p><p>Takto z\u00edskan\u00e9 \u00fadaje pou\u017e\u00edv\u00e1me k vytvo\u0159en\u00ed u\u017eivatelsk\u00e9ho profilu, abychom mohli newsletter p\u0159izp\u016fsobit va\u0161im individu\u00e1ln\u00edm z\u00e1jm\u016fm. Zaznamen\u00e1v\u00e1me, kdy \u010dtete na\u0161e newslettery, na kter\u00e9 odkazy v nich klik\u00e1te, a z toho odvozujeme va\u0161e osobn\u00ed z\u00e1jmy. Tyto \u00fadaje spojujeme s akcemi, kter\u00e9 jste provedli na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Pr\u00e1vn\u00edm z\u00e1kladem pro toto zpracov\u00e1n\u00ed \u00fadaj\u016f je v\u00e1\u0161 souhlas, \u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR nebo \u00a7 25 odst. 1 TDDDG.<\/p><p>Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s platnost\u00ed do budoucna. V tomto p\u0159\u00edpad\u011b se zru\u0161en\u00ed t\u00fdk\u00e1 cel\u00e9ho newsletteru, proto\u017ee samostatn\u00e9 zru\u0161en\u00ed sledov\u00e1n\u00ed bohu\u017eel nen\u00ed technicky mo\u017en\u00e9. Chcete-li tak u\u010dinit, sta\u010d\u00ed kliknout na odkaz pro zru\u0161en\u00ed odb\u011bru uveden\u00fd v ka\u017ed\u00e9m e-mailu.<\/p><p>Toto sledov\u00e1n\u00ed nen\u00ed mo\u017en\u00e9 ani v p\u0159\u00edpad\u011b, \u017ee jste ve v\u00fdchoz\u00edm nastaven\u00ed deaktivovali zobrazov\u00e1n\u00ed obr\u00e1zk\u016f v e-mailov\u00e9m programu. V takov\u00e9m p\u0159\u00edpad\u011b se newsletter nezobraz\u00ed cel\u00fd a je mo\u017en\u00e9, \u017ee nebudete moci vyu\u017e\u00edvat v\u0161echny funkce. Pokud obr\u00e1zky zobraz\u00edte ru\u010dn\u011b, v\u00fd\u0161e uveden\u00e9 sledov\u00e1n\u00ed prob\u011bhne.<\/p><p>Informace ze sledov\u00e1n\u00ed se ukl\u00e1daj\u00ed po dobu, po kterou jste p\u0159ihl\u00e1\u0161eni k odb\u011bru newsletteru. Po odhl\u00e1\u0161en\u00ed z odb\u011bru jsou \u00fadaje anonymizov\u00e1ny a pou\u017eity v\u00fdhradn\u011b pro statistick\u00e9 \u00fa\u010dely.<\/p><p>\u00dadaje, kter\u00e9 n\u00e1m poskytnete za \u00fa\u010delem p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru, budou u n\u00e1s ulo\u017eeny do doby, ne\u017e se z odb\u011bru newsletteru odhl\u00e1s\u00edte, a po odhl\u00e1\u0161en\u00ed z odb\u011bru newsletteru budou vymaz\u00e1ny. \u00dadaje, kter\u00e9 uchov\u00e1v\u00e1me pro jin\u00e9 \u00fa\u010dely, z\u016fst\u00e1vaj\u00ed t\u00edmto nedot\u010deny.<\/p><p style=\"--brlbs-tw-scale-x: 1; --brlbs-tw-scale-y: 1; --brlbs-tw-scroll-snap-strictness: proximity; --brlbs-tw-ring-offset-width: 0px; --brlbs-tw-ring-offset-color: #fff; --brlbs-tw-ring-color: rgba(59,130,246,.5); --brlbs-tw-ring-offset-shadow: 0 0 #0000; --brlbs-tw-ring-shadow: 0 0 #0000; --brlbs-tw-shadow: 0 0 #0000; --brlbs-tw-shadow-colored: 0 0 #0000; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 16px; font-family: Brico_regular_local, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><span style=\"--brlbs-tw-scale-x: 1; --brlbs-tw-scale-y: 1; --brlbs-tw-scroll-snap-strictness: proximity; --brlbs-tw-ring-offset-width: 0px; --brlbs-tw-ring-offset-color: #fff; --brlbs-tw-ring-color: rgba(59,130,246,.5); --brlbs-tw-ring-offset-shadow: 0 0 #0000; --brlbs-tw-ring-shadow: 0 0 #0000; --brlbs-tw-shadow: 0 0 #0000; --brlbs-tw-shadow-colored: 0 0 #0000; font-weight: bold;\">3.3 Pou\u017eit\u00ed va\u0161\u00ed e-mailov\u00e9 adresy<\/span><\/p><p>Pokud si zakoup\u00edte produkt nebo slu\u017ebu, pou\u017eijeme va\u0161i e-mailovou adresu k zas\u00edl\u00e1n\u00ed reklamy na podobn\u00e9 slu\u017eby nebo zbo\u017e\u00ed, pokud jste proti tomuto pou\u017eit\u00ed nevznesli n\u00e1mitku. Upozor\u0148ujeme, \u017ee proti tomuto pou\u017eit\u00ed m\u016f\u017eete kdykoli vzn\u00e9st n\u00e1mitku kliknut\u00edm na odkaz pro odhl\u00e1\u0161en\u00ed v ka\u017ed\u00e9m e-mailu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8456890 elementor-widget elementor-widget-heading\" data-id=\"8456890\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. CO JSOU TO SOUBORY COOKIE A K \u010cEMU SE POU\u017d\u00cdVAJ\u00cd?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d73b2da elementor-widget elementor-widget-heading\" data-id=\"d73b2da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.1 Soubory cookie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103fa40 elementor-widget elementor-widget-text-editor\" data-id=\"103fa40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eCookies\u201c jsou mal\u00e9 soubory, kter\u00e9 p\u0159en\u00e1\u0161\u00edme do va\u0161eho koncov\u00e9ho za\u0159\u00edzen\u00ed pomoc\u00ed webov\u00e9ho prohl\u00ed\u017ee\u010de nebo jin\u00fdch program\u016f. Ty se ukl\u00e1daj\u00ed lok\u00e1ln\u011b ve va\u0161em za\u0159\u00edzen\u00ed a jsou p\u0159ipraveny k pozd\u011bj\u0161\u00edmu na\u010dten\u00ed. Soubory cookie pou\u017e\u00edv\u00e1me my i na\u0161i poskytovatel\u00e9 slu\u017eeb,<\/p><ul><li>aby byly na\u0161e webov\u00e9 str\u00e1nky u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 a optimalizovan\u00e9 pro va\u0161e pot\u0159eby (\u010dl. 6 odst. 1 p\u00edsm. f GDPR),<\/li><li>umo\u017en\u011bn\u00ed a zaji\u0161t\u011bn\u00ed nezbytn\u00fdch technick\u00fdch funkc\u00ed (nap\u0159. funkce n\u00e1kupn\u00edho ko\u0161\u00edku, vytvo\u0159en\u00ed online \u00fa\u010dtu) (nap\u0159. pro objedn\u00e1vky) (\u010dl. 6 odst. 1 p\u00edsm. b, f GDPR),<\/li><li>k anal\u00fdze n\u00e1v\u0161t\u011bv na\u0161ich webov\u00fdch str\u00e1nek v anonymizovan\u00e9 nebo pseudonymizovan\u00e9 podob\u011b (sledov\u00e1n\u00ed webu) (\u010dl. 6 odst. 1 p\u00edsm. f GDPR).<\/li><\/ul><p>Soubory cookie relace se pou\u017e\u00edvaj\u00ed pouze pro danou relaci. Ukl\u00e1daj\u00ed informace o u\u017eivatelsk\u00e9m jm\u00e9nu, u\u017eivatelsk\u00fdch pr\u00e1vech, platnosti relace a p\u0159i pou\u017eit\u00ed vyhled\u00e1vac\u00ed funkce o vyhled\u00e1van\u00fdch v\u00fdrazech. Tyto soubory cookie se vyma\u017eou na konci relace, tj. kdy\u017e opust\u00edte na\u0161e webov\u00e9 str\u00e1nky nebo zav\u0159ete okno prohl\u00ed\u017ee\u010de.<\/p><p>Jin\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ve va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed del\u0161\u00ed dobu a umo\u017e\u0148uj\u00ed n\u00e1m rozpoznat v\u00e1\u0161 prohl\u00ed\u017ee\u010d p\u0159i dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b (trval\u00e9 soubory cookie).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cccde24 elementor-widget elementor-widget-heading\" data-id=\"cccde24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.2 Deaktivace soubor\u016f cookie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751f5f6 elementor-widget elementor-widget-text-editor\" data-id=\"751f5f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sv\u016fj webov\u00fd prohl\u00ed\u017ee\u010d m\u016f\u017eete nastavit tak, aby v\u00e1s upozornil na nastaven\u00ed soubor\u016f cookie nebo aby odm\u00edtl v\u0161echny nebo alespo\u0148 n\u011bkter\u00e9 soubory cookie, a t\u00edm obecn\u011b zak\u00e1zal sledov\u00e1n\u00ed webu a online reklamu zalo\u017eenou na pou\u017e\u00edv\u00e1n\u00ed. Pokud v\u0161ak soubory cookie pomoc\u00ed prohl\u00ed\u017ee\u010de deaktivujete, nebudete moci nad\u00e1le pou\u017e\u00edvat r\u016fzn\u00e9 funkce na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. O t\u00e9to mo\u017enosti se m\u016f\u017eete informovat pomoc\u00ed n\u00e1sleduj\u00edc\u00edch odkaz\u016f pro nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 prohl\u00ed\u017ee\u010de:<\/p><ul><li>Pr\u016fzkumn\u00edk: <a href=\"https:\/\/support.microsoft.com\/de-de\/help\/17442\/windows-internet-explorer-delete-manage-cookies\"><span style=\"color: #7400c7;\">https:\/\/support.microsoft.com\/de-de\/help\/17442\/windows-internet-explorer-delete-manage-cookies<\/span><\/a><\/li><li>Firefox: <a href=\"http:\/\/support.mozilla.org\/de\/kb\/cookies-informationen-websites-auf-ihrem-computer\"><span style=\"color: #7400c7;\">http:\/\/support.mozilla.org\/de\/kb\/cookies-informationen-websites-auf-ihrem-computer<\/span><\/a><\/li><li>Google Chrome: <a href=\"http:\/\/support.google.com\/chrome\/bin\/answer.py?hl=de&amp;answer=95647\"><span style=\"color: #7400c7;\">http:\/\/support.google.com\/chrome\/bin\/answer.py?hl=de&amp;answer=95647<\/span><\/a><\/li><li>Safari: <a href=\"https:\/\/support.apple.com\/de-de\/guide\/safari\/sfri11471\/mac\"><span style=\"color: #7400c7;\">https:\/\/support.apple.com\/de-de\/guide\/safari\/sfri11471\/mac<\/span><\/a><\/li><li>Opera: <a href=\"https:\/\/help.opera.com\/de\/latest\/security-and-privacy\/\"><span style=\"color: #7400c7;\">https:\/\/help.opera.com\/de\/latest\/security-and-privacy\/<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61c4f6 elementor-widget elementor-widget-heading\" data-id=\"c61c4f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. WEBTRACKING (PSEUDONYMIZOVAN\u00dd A ANONYMIZOVAN\u00dd)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7217dad elementor-widget elementor-widget-heading\" data-id=\"7217dad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.1 Google Analytics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67051cb elementor-widget elementor-widget-text-editor\" data-id=\"67051cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pro na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edv\u00e1me Google Analytics, slu\u017ebu webov\u00e9 anal\u00fdzy spole\u010dnosti Google Ireland Limited (\u201eGoogle\u201c), na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu (tj. z\u00e1jmu o anal\u00fdzu, optimalizaci a ekonomick\u00fd provoz na\u0161ich digit\u00e1ln\u00edch nab\u00eddek) v souladu s \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Slu\u017eba Google Analytics pou\u017e\u00edv\u00e1 soubory cookie, kter\u00e9 se ukl\u00e1daj\u00ed ve va\u0161em po\u010d\u00edta\u010di a umo\u017e\u0148uj\u00ed analyzovat va\u0161e pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek. Informace vygenerovan\u00e9 souborem cookie o va\u0161em pou\u017e\u00edv\u00e1n\u00ed t\u011bchto webov\u00fdch str\u00e1nek se obvykle p\u0159en\u00e1\u0161ej\u00ed na server spole\u010dnosti Google v USA a tam se ukl\u00e1daj\u00ed. Pokud v\u0161ak na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch aktivujete anonymizaci IP, bude va\u0161e IP adresa spole\u010dnost\u00ed Google v r\u00e1mci \u010dlensk\u00fdch st\u00e1t\u016f Evropsk\u00e9 unie nebo jin\u00fdch smluvn\u00edch st\u00e1t\u016f Dohody o Evropsk\u00e9m hospod\u00e1\u0159sk\u00e9m prostoru p\u0159edem zkr\u00e1cena. Pouze ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech bude cel\u00e1 IP adresa p\u0159enesena na server spole\u010dnosti Google v USA a tam zkr\u00e1cena. Spole\u010dnost Google se p\u0159ihl\u00e1sila ke \u0160t\u00edtu EU na ochranu soukrom\u00ed (certifik\u00e1t je k dispozici na adrese: <span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI<\/a><\/span>). Na z\u00e1klad\u011b rozhodnut\u00ed Komise EU lze \u0161t\u00edt EU na ochranu soukrom\u00ed pou\u017e\u00edt jako z\u00e1klad pro odpov\u00eddaj\u00edc\u00ed ochranu \u00fadaj\u016f p\u0159i p\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f z EU americk\u00fdm spole\u010dnostem, kter\u00e9 se certifikovaly v souladu se \u0161t\u00edtem na ochranu soukrom\u00ed.<\/p><p>Spole\u010dnost Google bude tyto informace pou\u017e\u00edvat na\u0161\u00edm jm\u00e9nem k anonymn\u00ed anal\u00fdze va\u0161eho pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek, k sestavov\u00e1n\u00ed zpr\u00e1v o aktivit\u011b na webov\u00fdch str\u00e1nk\u00e1ch a k poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb souvisej\u00edc\u00edch s aktivitou na webov\u00fdch str\u00e1nk\u00e1ch a pou\u017e\u00edv\u00e1n\u00edm internetu.<\/p><p>Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f generovan\u00fdch souborem cookie a souvisej\u00edc\u00edch s va\u0161\u00edm pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek (v\u010detn\u011b va\u0161\u00ed zkr\u00e1cen\u00e9 IP adresy) a zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f spole\u010dnost\u00ed Google m\u016f\u017eete zabr\u00e1nit tak\u00e9 sta\u017een\u00edm a instalac\u00ed dopl\u0148ku prohl\u00ed\u017ee\u010de, kter\u00fd je k dispozici na n\u00e1sleduj\u00edc\u00edm odkazu: <span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a><\/span>.<\/p><p>Dal\u0161\u00ed informace o pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Google, nastaven\u00ed a mo\u017enostech n\u00e1mitek najdete na webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti Google: <span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"http:\/\/policies.google.com\/technologies\/partner-sites?hl=de\">policies.google.com\/technologies\/partner-sites?hl=en<\/a>, <a style=\"color: #7400c7;\" href=\"http:\/\/policies.google.com\/technologies\/ads?hl=de\">policies.google.com\/technologies\/ads?hl=en<\/a>, <\/span><a href=\"http:\/\/adssettings.google.com\/anonymous\"><span style=\"color: #7400c7;\">adssettings.google.com\/anonymous<\/span><\/a><\/p><p><strong>5.1.2 P\u00edsma Google<\/strong><\/p><p>P\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek se p\u00edsma na\u010d\u00edtaj\u00ed ze server\u016f spole\u010dnosti Google, aby se mohla zobrazit na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch, pokud ji\u017e toto p\u00edsmo nen\u00ed v mezipam\u011bti prohl\u00ed\u017ee\u010de. Za zpracov\u00e1n\u00ed dat, kter\u00e1 jsou odes\u00edl\u00e1na p\u0159i po\u017eadavku va\u0161eho prohl\u00ed\u017ee\u010de, odpov\u00edd\u00e1 spole\u010dnost Google.<\/p><p>Informace o p\u00edsmech Google : <a href=\"https:\/\/fonts.google.com\/about\"><span style=\"color: #7400c7;\">https:\/\/fonts.google.com\/about<\/span><\/a><span style=\"color: #7400c7;\">,<\/span> a z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google: <a href=\"https:\/\/www.google.com\/policies\/privacy\/\"><span style=\"color: #7400c7;\">https:\/\/www.google.com\/policies\/privacy\/<\/span><\/a>.<\/p><p class=\"\" data-start=\"381\" data-end=\"410\"><strong data-start=\"381\" data-end=\"410\">5.1.3 Pr\u016fzkumy pomoc\u00ed formul\u00e1\u0159\u016f Google<\/strong><\/p><p class=\"\" data-start=\"412\" data-end=\"696\">Slu\u017ebu pou\u017e\u00edv\u00e1me pro individu\u00e1ln\u00ed pr\u016fzkumy a dotazy na zp\u011btnou vazbu. <strong data-start=\"478\" data-end=\"494\">Formul\u00e1\u0159e Google<\/strong>, slu\u017eba poskytovan\u00e1 spole\u010dnost\u00ed Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko (\u201eGoogle\u201c). Zpracov\u00e1n\u00ed \u00fadaj\u016f prob\u00edh\u00e1 na z\u00e1klad\u011b va\u0161eho souhlasu v souladu s \u010dl. 6 odst. 1 p\u00edsm. a GDPR.<\/p><p class=\"\" data-start=\"698\" data-end=\"1094\">Spole\u010dnost Google zpracov\u00e1v\u00e1 n\u011bkter\u00e9 \u00fadaje tak\u00e9 na serverech v USA. P\u0159i p\u0159enosu do USA se spole\u010dnost Google odvol\u00e1v\u00e1 na n\u00e1sleduj\u00edc\u00ed dokumenty <strong data-start=\"831\" data-end=\"865\">R\u00e1mec EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f<\/strong>. P\u0159esto nelze vylou\u010dit, \u017ee americk\u00e9 org\u00e1ny budou m\u00edt k \u00fadaj\u016fm p\u0159\u00edstup. R\u00e1di bychom proto upozornili, \u017ee p\u0159i pou\u017e\u00edv\u00e1n\u00ed formul\u00e1\u0159\u016f Google m\u016f\u017ee doj\u00edt k ur\u010dit\u00e9mu ohro\u017een\u00ed va\u0161ich pr\u00e1v a svobod.<\/p><p class=\"\" data-start=\"1096\" data-end=\"1346\">Pokud se z\u00fa\u010dastn\u00edte pr\u016fzkumu, budou v\u00e1mi zadan\u00e9 informace pou\u017eity v\u00fdhradn\u011b k uveden\u00e9mu \u00fa\u010delu (nap\u0159. k anal\u00fdze zp\u011btn\u00e9 vazby). \u00da\u010dast v pr\u016fzkumu je dobrovoln\u00e1. \u017d\u00e1dn\u00e9 \u00fadaje nebudou p\u0159ed\u00e1v\u00e1ny t\u0159et\u00edm stran\u00e1m.<\/p><p>\u00a0<\/p><p class=\"\" data-start=\"1348\" data-end=\"1460\">Dal\u0161\u00ed informace o zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Google naleznete na adrese:<br data-start=\"1422\" data-end=\"1425\" \/><a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1425\" data-end=\"1460\">https:\/\/policies.google.com\/privacy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e4885 elementor-widget elementor-widget-heading\" data-id=\"a7e4885\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.2 Online reklama zalo\u017een\u00e1 na vyu\u017eit\u00ed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9a48b elementor-widget elementor-widget-text-editor\" data-id=\"fe9a48b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spolupracujeme s reklamn\u00edmi spole\u010dnostmi t\u0159et\u00edch stran, abychom v\u00e1m p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek mohli zobrazit reklamu souvisej\u00edc\u00ed s u\u017eivatelem, kter\u00e1 odpov\u00edd\u00e1 va\u0161im z\u00e1jm\u016fm. Ty pou\u017e\u00edvaj\u00ed soubory cookie ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o va\u0161em chov\u00e1n\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek a jin\u00fdch webov\u00fdch str\u00e1nek (\u010dl. 6 odst. 1 p\u00edsm. f GDPR). Tyto \u00fadaje n\u00e1m umo\u017e\u0148uj\u00ed optimalizovat zobrazov\u00e1n\u00ed reklamy pro v\u00e1s a p\u0159izp\u016fsobit ji va\u0161im p\u0159edpokl\u00e1dan\u00fdm z\u00e1jm\u016fm.<\/p><p>N\u00e1sleduj\u00edc\u00ed spole\u010dnosti zpracov\u00e1vaj\u00ed informace pro poskytov\u00e1n\u00ed online reklamy zalo\u017een\u00e9 na pou\u017e\u00edv\u00e1n\u00ed - rovn\u011b\u017e pomoc\u00ed soubor\u016f cookie:<\/p><ul><li>Google Ireland Limited. (AdWords, sledov\u00e1n\u00ed konverz\u00ed, formul\u00e1\u0159e), Gordon House, Barrow Street, Dublin 4, Irsko. Dal\u0161\u00ed informace jsou k dispozici na adrese: <a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\"><span style=\"color: #7400c7;\">https:\/\/policies.google.com\/technologies\/ads?hl=de<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba6cd3 elementor-widget elementor-widget-heading\" data-id=\"cba6cd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.3 Pou\u017eit\u00ed integrovan\u00e9ho obsahu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2a77f elementor-widget elementor-widget-text-editor\" data-id=\"8e2a77f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V r\u00e1mci na\u0161\u00ed online nab\u00eddky pou\u017e\u00edv\u00e1me tak\u00e9 integrovan\u00fd obsah t\u0159et\u00edch stran, nap\u0159\u00edklad mapov\u00e9 podklady z Map Google. Nelze vylou\u010dit, \u017ee poskytovatel\u00e9 tohoto obsahu rozpoznaj\u00ed IP adresu u\u017eivatele. Bez t\u00e9to IP adresy nemohou odeslat obsah do prohl\u00ed\u017ee\u010de p\u0159\u00edslu\u0161n\u00e9ho u\u017eivatele. Nem\u00e1me \u017e\u00e1dn\u00fd vliv na to, zda poskytovatel\u00e9 t\u0159et\u00edch stran ukl\u00e1daj\u00ed IP adresu, nap\u0159. pro statistick\u00e9 \u00fa\u010dely. U n\u011bkter\u00fdch integrovan\u00fdch obsah\u016f lze nainstalovat roz\u0161\u00ed\u0159en\u00ed prohl\u00ed\u017ee\u010de, kter\u00e1 zabr\u00e1n\u00ed jejich zobrazen\u00ed nebo omez\u00ed \u010di anonymizuj\u00ed shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2c33e elementor-widget elementor-widget-heading\" data-id=\"5c2c33e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.4 Placen\u00fd obsah<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27a118 elementor-widget elementor-widget-text-editor\" data-id=\"f27a118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>U jednotliv\u00fdch slu\u017eeb vznik\u00e1 povinnost platit a\u017e po uplynut\u00ed ur\u010dit\u00e9 doby u\u017e\u00edv\u00e1n\u00ed. Na\u0161e webov\u00e9 str\u00e1nky ode\u0161lou do va\u0161eho prohl\u00ed\u017ee\u010de soubor cookie, aby bylo mo\u017en\u00e9 ur\u010dit dobu pou\u017e\u00edv\u00e1n\u00ed, kter\u00e1 je k tomu zapot\u0159eb\u00ed. Ten slou\u017e\u00ed v\u00fdhradn\u011b k zaznamen\u00e1n\u00ed ji\u017e bezplatn\u011b vyu\u017eit\u00e9 doby.<\/p><p>K tomuto \u00fa\u010delu pou\u017e\u00edv\u00e1me syst\u00e9m placen\u00e9ho obsahu na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu na anal\u00fdze, optimalizaci a hospod\u00e1rn\u00e9m provozu na\u0161\u00ed online nab\u00eddky ve smyslu \u010dl. 6 odst. 1 p\u00edsm. f) GDPR), abychom ur\u010dili relevantn\u00ed obsah v z\u00e1vislosti na dob\u011b pou\u017eit\u00ed. Podrobn\u011bji chceme d\u00e1le rozv\u00edjet na\u0161i nab\u00eddku a porozum\u011bt nap\u0159\u00edklad tomu, jak dlouho u\u017eivatel\u00e9 \u010dtou n\u00e1\u0161 obsah a kter\u00fd obsah je obl\u00edben\u00fd v jak\u00fdch skupin\u00e1ch \u010dten\u00e1\u0159\u016f. \u00dadaje jsou ukl\u00e1d\u00e1ny a analyzov\u00e1ny v\u00fdhradn\u011b na serverech v EU nebo Evropsk\u00e9m hospod\u00e1\u0159sk\u00e9m prostoru, ke kter\u00fdm m\u00e1me p\u0159\u00edstup pouze my.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef29ff2 elementor-widget elementor-widget-heading\" data-id=\"ef29ff2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.5 Soci\u00e1ln\u00ed s\u00edt\u011b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9bb028 elementor-widget elementor-widget-text-editor\" data-id=\"b9bb028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Kter\u00e9 soci\u00e1ln\u00ed pluginy pou\u017e\u00edv\u00e1me?<\/strong><\/li><\/ul><p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me tla\u010d\u00edtka soci\u00e1ln\u00edch m\u00e9di\u00ed podle metody Shariff. Tla\u010d\u00edtka soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e1 pou\u017e\u00edv\u00e1me, navazuj\u00ed p\u0159\u00edm\u00fd kontakt mezi soci\u00e1ln\u00ed s\u00edt\u00ed a n\u00e1v\u0161t\u011bvn\u00edkem a\u017e pot\u00e9, co jako u\u017eivatel aktivn\u011b kliknete na tla\u010d\u00edtko pro sd\u00edlen\u00ed, tla\u010d\u00edtko \"To se mi l\u00edb\u00ed\" nebo tla\u010d\u00edtko pro p\u0159ehr\u00e1v\u00e1n\u00ed. Pokud jste ji\u017e k soci\u00e1ln\u00ed s\u00edti p\u0159ihl\u00e1\u0161eni, zobraz\u00ed se vyskakovac\u00ed okno, ve kter\u00e9m m\u016f\u017eete upravit text tweetu nebo zpr\u00e1vy. Jako u\u017eivatel na\u0161ich webov\u00fdch str\u00e1nek m\u016f\u017eete zve\u0159ej\u0148ovat n\u00e1\u0161 obsah na soci\u00e1ln\u00edch s\u00edt\u00edch. U metody Shariff zohled\u0148ujeme va\u0161e z\u00e1jmy na ochranu osobn\u00edch \u00fadaj\u016f v maxim\u00e1ln\u00ed mo\u017en\u00e9 m\u00ed\u0159e podle sou\u010dasn\u00e9ho stavu techniky. Pr\u00e1vn\u00edm z\u00e1kladem je v\u00e1\u0161 souhlas (\u010dl. 6 odst. 1 p\u00edsm. a GDPR).<\/p><p>Pokud na tla\u010d\u00edtko nekliknete nebo nejste p\u0159ihl\u00e1\u0161eni k soci\u00e1ln\u00ed s\u00edti, nebude do va\u0161eho po\u010d\u00edta\u010de ulo\u017een \u017e\u00e1dn\u00fd soubor cookie soci\u00e1ln\u00ed s\u00edt\u011b. Pokud jste p\u0159ihl\u00e1\u0161eni jako u\u017eivatel soci\u00e1ln\u00ed s\u00edt\u011b a kliknete na tla\u010d\u00edtko, budou tyto informace p\u0159eneseny do p\u0159\u00edslu\u0161n\u00e9ho u\u017eivatelsk\u00e9ho profilu. Ostatn\u00ed u\u017eivatel\u00e9 pak mohou vid\u011bt, \u017ee tento \u010dl\u00e1nek sd\u00edl\u00edte nebo tweetujete. Kte\u0159\u00ed u\u017eivatel\u00e9 p\u0159esn\u011b tyto informace obdr\u017e\u00ed, z\u00e1vis\u00ed na nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f, kter\u00e9 jste provedli ve sv\u00e9m u\u017eivatelsk\u00e9m profilu.<\/p><p>Na na\u0161e webov\u00e9 str\u00e1nky vkl\u00e1d\u00e1me p\u0159\u00edsp\u011bvky z platforem, jako jsou Facebook, YouTube, Twitter a Instagram, kter\u00e9 maj\u00ed s\u00eddlo p\u0159ev\u00e1\u017en\u011b v USA, ale podl\u00e9haj\u00ed obvykl\u00fdm pravidl\u016fm ochrany \u00fadaj\u016f v zem\u00edch EU a EHP. Pokud nap\u0159\u00edklad \u010dtete \u010dl\u00e1nek s vlo\u017een\u00fdm p\u0159\u00edsp\u011bvkem nebo videem na YouTube, mohou b\u00fdt prost\u0159ednictv\u00edm technologie vkl\u00e1d\u00e1n\u00ed zp\u011btn\u011b p\u0159ed\u00e1ny soci\u00e1ln\u00edm s\u00edt\u00edm a platform\u00e1m obecn\u00e9 r\u00e1mcov\u00e9 \u00fadaje, jako je va\u0161e IP adresa, pokud je d\u00e1n pr\u00e1vn\u00ed z\u00e1klad podle \u010dl. 6 odst. 1 p\u00edsm. a GDPR (souhlas). Nem\u00e1me \u017e\u00e1dn\u00fd vliv na to, jak platformy tyto \u00fadaje pou\u017eij\u00ed. Informujte se pros\u00edm p\u0159\u00edmo na Facebooku, Twitteru a YouTube a upravte si tam nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f. Kontaktn\u00ed \u00fadaje poskytovatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed najdete v bod\u011b 10.2.<\/p><ul><li><strong>Online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong><\/li><\/ul><p>Udr\u017eujeme online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch a platform\u00e1ch, abychom mohli komunikovat se z\u00e1kazn\u00edky, z\u00e1jemci a u\u017eivateli, kte\u0159\u00ed jsou zde aktivn\u00ed, a abychom v\u00e1s mohli informovat o na\u0161ich nab\u00eddk\u00e1ch.<\/p><p>R\u00e1di bychom upozornili, \u017ee \u00fadaje u\u017eivatel\u016f mohou b\u00fdt zpracov\u00e1v\u00e1ny mimo Evropskou unii. To m\u016f\u017ee m\u00edt za n\u00e1sledek rizika pro u\u017eivatele, proto\u017ee by to nap\u0159\u00edklad mohlo zt\u00ed\u017eit vym\u00e1h\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f.<\/p><p>Krom\u011b toho jsou \u00fadaje u\u017eivatel\u016f zpravidla zpracov\u00e1v\u00e1ny pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f a z n\u011bj vypl\u00fdvaj\u00edc\u00edch z\u00e1jm\u016f u\u017eivatel\u016f lze nap\u0159\u00edklad vytv\u00e1\u0159et u\u017eivatelsk\u00e9 profily. U\u017eivatelsk\u00e9 profily mohou b\u00fdt n\u00e1sledn\u011b pou\u017eity nap\u0159\u00edklad k um\u00edst\u011bn\u00ed reklam uvnit\u0159 i vn\u011b platforem, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f. Pro tyto \u00fa\u010dely se v po\u010d\u00edta\u010di u\u017eivatele zpravidla ukl\u00e1daj\u00ed soubory cookie, v nich\u017e je ulo\u017eeno u\u017eivatelsk\u00e9 chov\u00e1n\u00ed a z\u00e1jmy u\u017eivatele. Krom\u011b toho mohou b\u00fdt \u00fadaje ukl\u00e1d\u00e1ny tak\u00e9 v u\u017eivatelsk\u00fdch profilech nez\u00e1visle na za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (zejm\u00e9na pokud jsou u\u017eivatel\u00e9 \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou na nich p\u0159ihl\u00e1\u0161eni).<\/p><p>Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f u\u017eivatel\u016f je zalo\u017eeno na jejich souhlasu v souladu s \u010dl. 6 odst. 1 p\u00edsm. a. GDPR.<\/p><p>Podrobn\u00fd popis p\u0159\u00edslu\u0161n\u00e9ho zpracov\u00e1n\u00ed a mo\u017enosti vzn\u00e9st n\u00e1mitku (opt-out) naleznete v n\u00e1sleduj\u00edc\u00edch propojen\u00fdch informac\u00edch od poskytovatel\u016f.<\/p><p>V p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v u\u017eivatel\u016f bychom tak\u00e9 r\u00e1di upozornili, \u017ee nej\u00fa\u010dinn\u011bji je lze uplatnit u poskytovatel\u016f. Pouze poskytovatel\u00e9 maj\u00ed p\u0159\u00edstup k \u00fadaj\u016fm u\u017eivatele a mohou p\u0159ijmout p\u0159\u00edslu\u0161n\u00e1 opat\u0159en\u00ed a p\u0159\u00edmo poskytnout informace.<\/p><ul><li>Facebook, str\u00e1nky, skupiny, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko) na z\u00e1klad\u011b dohody o spole\u010dn\u00e9m zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f - informace o ochran\u011b \u00fadaj\u016f:\u00a0<a href=\"https:\/\/www.facebook.com\/about\/privacy\/\"><span style=\"color: #7400c7;\">https:\/\/www.facebook.com\/about\/privacy\/<\/span><\/a>, zejm\u00e9na pro str\u00e1nky:\u00a0<span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>,<\/span> Opt-Out:<span style=\"color: #7400c7;\">\u00a0<a style=\"color: #7400c7;\" href=\"https:\/\/www.facebook.com\/settings?tab=ads\">https:\/\/www.facebook.com\/settings?tab=ads<\/a><\/span> a\u00a0<span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"http:\/\/www.youronlinechoices.com\/\">http:\/\/www.youronlinechoices.com<\/a><\/span>,<\/li><li>Google\/YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko) - Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\"><span style=\"color: #7400c7;\">https:\/\/policies.google.com\/privacy<\/span><\/a>, Opt-Out:\u00a0<span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"https:\/\/adssettings.google.com\/authenticated\">https:\/\/adssettings.google.com\/authenticated<\/a><\/span>.<\/li><li>Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - Ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f\/odhl\u00e1\u0161en\u00ed:\u00a0<span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"http:\/\/instagram.com\/about\/legal\/privacy\/\">http:\/\/instagram.com\/about\/legal\/privacy\/<\/a>.<\/span><\/li><li>LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irsko - Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <span style=\"color: #7400c7;\">https:\/\/de.linkedin.com\/legal\/privacy-policy#data, <span style=\"color: #000000;\">Opt-Out:<\/span> https:\/\/www.linkedin.com\/psettings\/guest-controls<\/span><\/li><li>X (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/twitter.com\/de\/privacy\"><span style=\"color: #7400c7;\">https:\/\/twitter.com\/de\/privacy<\/span><\/a>, Opt-Out:\u00a0<span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"https:\/\/twitter.com\/personalization\">https:\/\/twitter.com\/personalization<\/a>.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a89351 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a89351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Spotify<\/strong><\/li><\/ul><p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch jsou integrov\u00e1ny funkce hudebn\u00ed slu\u017eby Spotify. Poskytovatelem je spole\u010dnost Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, \u0160v\u00e9dsko. Z\u00e1suvn\u00e9 moduly Spotify pozn\u00e1te podle zelen\u00e9ho loga na na\u0161ich str\u00e1nk\u00e1ch. P\u0159ehled z\u00e1suvn\u00fdch modul\u016f Spotify najdete na adrese\u00a0<a href=\"https:\/\/developer.spotify.com\/\"><span style=\"color: #7400c7;\">https:\/\/developer.spotify.com<\/span><\/a>.<\/p><p>Kdy\u017e nav\u0161t\u00edv\u00edte na\u0161e webov\u00e9 str\u00e1nky, m\u016f\u017ee b\u00fdt prost\u0159ednictv\u00edm z\u00e1suvn\u00e9ho modulu nav\u00e1z\u00e1no p\u0159\u00edm\u00e9 spojen\u00ed mezi va\u0161\u00edm prohl\u00ed\u017ee\u010dem a serverem Spotify. Spole\u010dnost Spotify tak z\u00edsk\u00e1 informaci, \u017ee jste nav\u0161t\u00edvili na\u0161e str\u00e1nky s va\u0161\u00ed IP adresou. Pokud kliknete na tla\u010d\u00edtko Spotify, kdy\u017e jste p\u0159ihl\u00e1\u0161eni ke sv\u00e9mu \u00fa\u010dtu Spotify, m\u016f\u017eete obsah na\u0161ich webov\u00fdch str\u00e1nek propojit se sv\u00fdm profilem Spotify. To umo\u017e\u0148uje spole\u010dnosti Spotify spojit va\u0161i n\u00e1v\u0161t\u011bvu na\u0161ich webov\u00fdch str\u00e1nek s va\u0161\u00edm u\u017eivatelsk\u00fdm \u00fa\u010dtem.<\/p><p>Zpracov\u00e1n\u00ed \u00fadaj\u016f prob\u00edh\u00e1 na z\u00e1klad\u011b va\u0161eho souhlasu (\u010dl. 6 odst. 1 p\u00edsm. a GDPR).<\/p><p>Dal\u0161\u00ed informace naleznete na adrese:\u00a0<a href=\"https:\/\/www.spotify.com\/de\/legal\/privacy-policy\/\"><span style=\"color: #7400c7;\">https:\/\/www.spotify.com\/de\/legal\/privacy-policy\/<\/span><\/a>.<\/p><p>Pokud nechcete, aby spole\u010dnost Spotify mohla spojovat va\u0161i n\u00e1v\u0161t\u011bvu na\u0161ich str\u00e1nek s va\u0161\u00edm u\u017eivatelsk\u00fdm \u00fa\u010dtem Spotify, odhlaste se pros\u00edm ze sv\u00e9ho u\u017eivatelsk\u00e9ho \u00fa\u010dtu Spotify.<\/p><ul><li><strong>Meta pixel<\/strong><\/li><\/ul><p>Remarketingov\u00e9 zna\u010dky ze soci\u00e1ln\u00ed s\u00edt\u011b Meta, 1601 South California Avenue, Palo Alto, CA 94304, USA jsou integrov\u00e1ny na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch za \u00fa\u010delem anal\u00fdzy, optimalizace a hospod\u00e1rn\u00e9ho provozu online nab\u00eddky. P\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich str\u00e1nek je prost\u0159ednictv\u00edm remarketingov\u00fdch zna\u010dek nav\u00e1z\u00e1no p\u0159\u00edm\u00e9 spojen\u00ed mezi va\u0161\u00edm prohl\u00ed\u017ee\u010dem a serverem Meta, pokud jste k tomu dali souhlas (\u010dl. 6 odst. 1 p\u00edsm. a GDPR). Facebook z\u00edsk\u00e1v\u00e1 informace o tom, \u017ee jste nav\u0161t\u00edvili na\u0161e str\u00e1nky s va\u0161\u00ed IP adresou. To umo\u017e\u0148uje spole\u010dnosti Facebook p\u0159i\u0159adit va\u0161i n\u00e1v\u0161t\u011bvu na\u0161ich webov\u00fdch str\u00e1nek k va\u0161emu u\u017eivatelsk\u00e9mu \u00fa\u010dtu. Takto z\u00edskan\u00e9 informace m\u016f\u017eeme pou\u017e\u00edt k zobrazov\u00e1n\u00ed metareklamy. R\u00e1di bychom upozornili, \u017ee jako poskytovatel\u00e9 str\u00e1nek nem\u00e1me \u017e\u00e1dnou pov\u011bdomost o obsahu p\u0159ed\u00e1van\u00fdch \u00fadaj\u016f ani o jejich pou\u017eit\u00ed spole\u010dnost\u00ed Meta. Dal\u0161\u00ed informace o tom naleznete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Meta (<a href=\"http:\/\/www.facebook.com\/about\/privacy\/\"><span style=\"color: #7400c7;\">http:\/\/www.facebook.com\/about\/privacy\/<\/span><\/a>). Pokud si nep\u0159ejete, aby se data shroma\u017e\u010fovala prost\u0159ednictv\u00edm vlastn\u00edho publika, m\u016f\u017eete vlastn\u00ed publika deaktivovat zde (<span style=\"color: #7400c7;\"><a style=\"color: #7400c7;\" href=\"http:\/\/www.facebook.com\/ads\/website_custom_audiences\/\">http:\/\/www.facebook.com\/ads\/website_custom_audiences\/<\/a><\/span>) deaktivovat. Opt-Out:\u00a0<a href=\"http:\/\/www.facebook.com\/settings?tab=ads\"><span style=\"color: #7400c7;\">http:\/\/www.facebook.com\/settings?tab=ads<\/span><\/a>, nebo\u00a0<a href=\"http:\/\/www.youronlinechoices.com\/de\/\"><span style=\"color: #7400c7;\">http:\/\/www.youronlinechoices.com\/de\/<\/span><\/a>.<\/p><ul><li><strong>LinkedIn Pixel<\/strong><\/li><\/ul><p>Osobn\u00ed \u00fadaje jsou zpracov\u00e1v\u00e1ny p\u0159i n\u00e1v\u0161t\u011bv\u011b t\u011bchto webov\u00fdch str\u00e1nek. Kategorie zpracov\u00e1van\u00fdch \u00fadaj\u016f: Zpracov\u00e1van\u00e9 \u00fadaje: \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek a zaznamen\u00e1v\u00e1n\u00ed kliknut\u00ed na jednotliv\u00e9 prvky. \u00da\u010del zpracov\u00e1n\u00ed: Zkoum\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f, anal\u00fdza \u00fa\u010dinku online marketingov\u00fdch opat\u0159en\u00ed a v\u00fdb\u011br online reklamy na jin\u00fdch platform\u00e1ch, kter\u00e9 jsou automaticky vyb\u00edr\u00e1ny pomoc\u00ed nab\u00eddek v re\u00e1ln\u00e9m \u010dase na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f. Pr\u00e1vn\u00ed z\u00e1klad zpracov\u00e1n\u00ed: V\u00e1\u0161 souhlas v souladu s \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f: nez\u00e1visl\u00e9mu spr\u00e1vci LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irsko. Pr\u00e1vn\u00edm z\u00e1kladem pro p\u0159ed\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti LinkedIn Ireland Unlimited Company je v\u00e1\u0161 souhlas v souladu s \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. M\u016f\u017ee se jednat tak\u00e9 o p\u0159ed\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f do zem\u011b mimo Evropskou unii. P\u0159ed\u00e1n\u00ed \u00fadaj\u016f do USA se zakl\u00e1d\u00e1 na \u010dl. 45 GDPR ve spojen\u00ed s rozhodnut\u00edm Evropsk\u00e9 komise o odpov\u00eddaj\u00edc\u00ed ochran\u011b C(2023) 4745, nebo\u0165 p\u0159\u00edjemce \u00fadaj\u016f se zav\u00e1zal dodr\u017eovat z\u00e1sady zpracov\u00e1n\u00ed \u00fadaj\u016f podle r\u00e1mce pro ochranu osobn\u00edch \u00fadaj\u016f (DPF). Dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f ve spole\u010dnosti LinkedIn naleznete v jejich z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f na adrese <span style=\"color: #7400c7;\">https:\/\/de.linkedin.com\/legal\/privacy-policy<\/span><\/p><ul><li><strong>YouTube<\/strong><\/li><\/ul><p>K vkl\u00e1d\u00e1n\u00ed vide\u00ed pou\u017e\u00edv\u00e1me poskytovatele YouTube. Videa jsou vkl\u00e1d\u00e1na v re\u017eimu roz\u0161\u00ed\u0159en\u00e9 ochrany dat. YouTube pou\u017e\u00edv\u00e1 soubory cookie ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o n\u00e1v\u0161t\u011bvn\u00edc\u00edch sv\u00e9ho online obsahu. Zpracov\u00e1n\u00ed prob\u00edh\u00e1 na z\u00e1klad\u011b va\u0161eho souhlasu (\u010dl. 6 odst. 1 p\u00edsm. a GDPR). YouTube je pou\u017e\u00edv\u00e1 mimo jin\u00e9 ke shroma\u017e\u010fov\u00e1n\u00ed statistik o vide\u00edch, prevenci podvod\u016f a zlep\u0161ov\u00e1n\u00ed u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti. To vede tak\u00e9 k vytvo\u0159en\u00ed spojen\u00ed se s\u00edt\u00ed Google DoubleClick. Pokud spust\u00edte video, m\u016f\u017ee to vyvolat dal\u0161\u00ed operace zpracov\u00e1n\u00ed \u00fadaj\u016f. Na to nem\u00e1me \u017e\u00e1dn\u00fd vliv. Dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f ve slu\u017eb\u011b YouTube najdete v jejich z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f na adrese\u00a0<a href=\"http:\/\/www.youtube.com\/t\/privacy_at_youtube\"><span style=\"color: #7400c7;\">http:\/\/www.youtube.com\/t\/privacy_at_youtube<\/span><\/a>.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4dbfe elementor-widget elementor-widget-heading\" data-id=\"7c4dbfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. VA\u0160E PR\u00c1VA JAKO SUBJEKTU \u00daDAJ\u016e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd3063 elementor-widget elementor-widget-text-editor\" data-id=\"3cd3063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pokud m\u00e1te jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f z na\u0161\u00ed strany, samoz\u0159ejm\u011b v\u00e1m r\u00e1di poskytneme informace o \u00fadaj\u00edch, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed (\u010dl. 15 GDPR).<\/p><p>Pokud jsou spln\u011bny z\u00e1konn\u00e9 po\u017eadavky, m\u00e1te pr\u00e1vo na opravu (\u010dl. 16 GDPR), v\u00fdmaz (\u010dl. 17 GDPR), omezen\u00ed zpracov\u00e1n\u00ed (\u010dl. 18 GDPR), n\u00e1mitku proti zpracov\u00e1n\u00ed (\u010dl. 21 GDPR) a pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f (\u010dl. 20 GDPR).<\/p><p>Ve v\u0161ech t\u011bchto p\u0159\u00edpadech se pros\u00edm obra\u0165te na na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f (viz bod 2 v\u00fd\u0161e) na tam uveden\u00fdch komunika\u010dn\u00edch adres\u00e1ch.<\/p><p>M\u00e1te tak\u00e9 pr\u00e1vo podat st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu (\u010dl. 77 GDPR, \u00a7 19 BDSG).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6defed elementor-widget elementor-widget-heading\" data-id=\"b6defed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. ZM\u011aNY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eed46a elementor-widget elementor-widget-text-editor\" data-id=\"8eed46a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u010cas od \u010dasu je nutn\u00e9 obsah t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f p\u0159izp\u016fsobit budoucnosti. Vyhrazujeme si proto pr\u00e1vo je kdykoli zm\u011bnit. Zm\u011bn\u011bnou verzi informac\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f zve\u0159ejn\u00edme tak\u00e9 zde. Pokud n\u00e1s znovu nav\u0161t\u00edv\u00edte, m\u011bli byste si proto informace o ochran\u011b osobn\u00edch \u00fadaj\u016f znovu p\u0159e\u010d\u00edst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff6d5f elementor-widget elementor-widget-text-editor\" data-id=\"9ff6d5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stav: leden 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65688a4\" data-id=\"65688a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung Datenschutzerkl\u00e4rung Wir sind verantwortlich f\u00fcr den Umgang mit Ihren Daten, die wir nach Ihren W\u00fcnschen und nach den Vorgaben der Datenschutzgrundverordnung (DSGVO) und des Bundesdatenschutzgesetztes<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5101,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1174","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datenschutzerkl\u00e4rung ~ MACHN Festival<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/machn-festival.de\/cs\/prohlaseni-o-ochrane-osobnich-udaju\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datenschutzerkl\u00e4rung ~ MACHN Festival\" \/>\n<meta property=\"og:description\" content=\"Datenschutzerkl\u00e4rung Datenschutzerkl\u00e4rung Wir sind verantwortlich f\u00fcr den Umgang mit Ihren Daten, die wir nach Ihren W\u00fcnschen und nach den Vorgaben der Datenschutzgrundverordnung (DSGVO) und des Bundesdatenschutzgesetztes [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/machn-festival.de\/cs\/prohlaseni-o-ochrane-osobnich-udaju\/\" \/>\n<meta property=\"og:site_name\" content=\"MACHN Festival\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T16:26:49+00:00\" 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