{"id":13911,"date":"2026-04-27T14:11:45","date_gmt":"2026-04-27T12:11:45","guid":{"rendered":"https:\/\/machn-festival.de\/?page_id=13911"},"modified":"2026-05-18T12:17:09","modified_gmt":"2026-05-18T10:17:09","slug":"gwa-marketingove-podium","status":"publish","type":"page","link":"https:\/\/machn-festival.de\/cs\/gwa-marketing-stage\/","title":{"rendered":"GWA Marketing Stage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13911\" class=\"elementor elementor-13911\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49c5d2 e-con-full e-flex e-con e-parent\" data-id=\"f49c5d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cab9d2 e-transform elementor-widget elementor-widget-image\" data-id=\"9cab9d2\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"459\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\" class=\"attachment-full size-full wp-image-13933\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg 1400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-300x98.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-1024x336.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-768x252.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-18x6.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-150x49.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-480x157.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee3a83c e-con-full e-flex e-con e-parent\" data-id=\"ee3a83c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c9a06e e-flex e-con-boxed e-con e-child\" data-id=\"8c9a06e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ffd3a elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"92ffd3a\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;GWA Marketing &quot;,&quot;marker&quot;:&quot;double_underline&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Welcome to the<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">GWA Marketing <\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Stage<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70ea93 elementor-widget elementor-widget-text-editor\" data-id=\"c70ea93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"markdown-response\">\n<p><strong>Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. <br><\/strong><\/p>\n<p class=\"p1\">Der GWA vereint die f\u00fchrenden Kommunikationsagenturen Deutschlands und bietet Orientierung im Agentur-Dschungel.<\/p>\n<p class=\"p1\"><strong>Auf der Marketing Stage geht es genau darum:<\/strong><\/p>\n<p class=\"p1\">Was macht gute Markenkommunikation aus? Und wer beherrscht das Handwerk wirklich?<\/p>\n<p class=\"p1\">Gemeinsam mit dem <strong>GWA Regio Ost (\u201eIdeenplanet Ost\u201c)<\/strong>, den <strong>GWA Foren Tech &amp; Innovation und Nachhaltigkeit sowie dem GWA Young Board<\/strong> bespielt der GWA erstmals eine eigene Stage auf dem MACHN Festival.<\/p>\n<p class=\"p1\">Freut euch auf Speeches und Panels zu KI, Nachhaltigkeit, Performance und Kreativit\u00e4t, erfolgreiche Kampagnen und frische Perspektiven f\u00fcr Unternehmen, Entscheider:innen, Marketers, Agenturen und junge Talente.<\/p>\n<p class=\"p1\"><strong>Highlight:<\/strong><\/p>\n<p class=\"p1\">Die GWA Marketing Stage ist auch B\u00fchne f\u00fcr die exklusive Erstver\u00f6ffentlichung des neuen <strong>GWA KI-Whitepapers<\/strong>, <strong>das GWA Vorst\u00e4ndin Nina Ireen Haller am 3. Juni vorstellen wird.<\/strong><\/p>\n<p id=\"message\"><strong>&nbsp;<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe95129 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fe95129\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/machn-festival.de\/machn-festival-2026-programm-leipzig-keynotes-workshops-diskussionen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hier gehts zur Programm-App<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccde4ab e-flex e-con-boxed e-con e-parent\" data-id=\"ccde4ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b89fd04 elementor-widget elementor-widget-n-accordion\" data-id=\"b89fd04\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1930\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1930\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was ist der GWA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1930\" class=\"elementor-element elementor-element-0eab1fd e-con-full e-flex e-con e-child\" data-id=\"0eab1fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8111f5 elementor-widget elementor-widget-text-editor\" data-id=\"d8111f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der <strong>GWA ist der Verband der f\u00fchrenden Kommunikations\u00adagenturen Deutschlands<\/strong>. Seine Mitglieds\u00adagenturen stehen f\u00fcr ein besonderes Leistungsangebot und hohe Qualit\u00e4tsstandards. Mitglied kann nur werden, wer bestimmte quantitative und qualitative Kriterien erf\u00fcllt. Wichtig ist vor allem die F\u00e4higkeit zu substantiellen Beitr\u00e4gen zur Markenf\u00fchrung der Kunden. Der GWA gibt werbungtreibenden Unternehmen somit Orientierung in einem un\u00fcbersichtlichen Markt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1931\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1931\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was macht der GWA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1931\" class=\"elementor-element elementor-element-38b8227 e-con-full e-flex e-con e-child\" data-id=\"38b8227\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f81404 elementor-widget elementor-widget-text-editor\" data-id=\"4f81404\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der GWA unterst\u00fctzt das Agentur-Management seiner Mitglieder durch agentur\u00adspezifische Dienstleistungen und bei der Aus- und Weiterbildung der Agentur\u00admitarbeiter:innen. Der Austausch unter den Mitgliedern in den verschiedenen GWA-Plattformen tr\u00e4gt ebenfalls zur Sicherung des Qualit\u00e4tsniveaus bei.<\/p><p>Der GWA und seine Mitgliedsagenturen sind die Anlaufstelle rund um das Thema &#8222;Marketing Effectiveness&#8220; &#8211; mit permanentem Wissensaustausch und mit der j\u00e4hrlichen Verleihung der Effie Germany Award.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1932\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1932\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wichtig weil? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1932\" class=\"elementor-element elementor-element-196d0e7 e-con-full e-flex e-con e-child\" data-id=\"196d0e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e8523 elementor-widget elementor-widget-text-editor\" data-id=\"a8e8523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"markdown-response\"><div><p id=\"message\">Ein Netzwerk aus 154 Mitgliedsagenturent, \u00fcber 20 Fachforen in denen sich Expert:innen \u00fcber Best Practices austauschen,\u00a0 Standards entwickeln und zentrale Branchenthemen wie Marketing Effectiveness, Nachhaltigkeit, KI und Diversity vorantreiben.<\/p><\/div><\/div><div data-testid=\"markdown-response\"><div><p id=\"message\">Als starke Stimme der Branche setzt sich der GWA f\u00fcr faire Wettbewerbsbedingungen und gesellschaftliche Verantwortung ein und macht den Wertbeitrag seiner Mitgliedsagenturen f\u00fcr Werbungtreibende Unternehmen und f\u00fcr die gesamte Kommunikationsbranche sichtbar.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9f06d1 e-flex e-con-boxed e-con e-parent\" data-id=\"e9f06d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9631418 e-con-full e-transform e-flex e-con e-child\" data-id=\"9631418\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6b587 e-transform e-transform e-transform e-transform elementor-widget elementor-widget-image-gallery\" data-id=\"4e6b587\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t\t<style type='text\/css'>\n\t\t\t\t#sc_gallery-1 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-1 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 33.33%;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-1 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t\/* see sc_gallery() in functions\/theme-shortcodes.php *\/\n\t\t\t<\/style>\n\t\t<div id='sc_gallery-1' class='gallery galleryid-13911 gallery-columns-3 gallery-size-blog-portfolio file element_classes gallery-default'><dl class='gallery-item'  data-title='Gro\u00df (Anne_Schwerin_566A5336)' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4e6b587\" data-elementor-lightbox-title=\"Gro\u00df (Anne_Schwerin_566A5336)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE2MzYsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL0dyb3NzLUFubmVfU2Nod2VyaW5fNTY2QTUzMzYtMS5qcGVnIiwic2xpZGVzaG93IjoiNGU2YjU4NyJ9\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Anne_Schwerin_566A5336-1.jpeg'><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Anne_Schwerin_566A5336-1-960x720.jpeg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" \/><\/a>\n\t\t\t\t<\/dt>\n\t\t\t\t\t<dd class='wp-caption-text gallery-caption'>\n\t\t\t\t\tArea Ideenplanet Ost \u00a9Anne Schwerin\n\t\t\t\t\t<\/dd><\/div><\/dl><dl class='gallery-item'  data-title='Fotografie fuer Personal Brands; Sophie Valentin' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4e6b587\" data-elementor-lightbox-title=\"Fotografie fuer Personal Brands; Sophie Valentin\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1OTgsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL0dyb3NzLVNvcGhpZS1WYWxlbnRpbi0yMTkuanBlZyIsInNsaWRlc2hvdyI6IjRlNmI1ODcifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Sophie-Valentin-219.jpeg'><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Sophie-Valentin-219-960x720.jpeg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" \/><\/a>\n\t\t\t\t<\/dt>\n\t\t\t\t\t<dd class='wp-caption-text gallery-caption'>\n\t\t\t\t\tFotografie fuer Personal Brands; Sophie Valentin\n\t\t\t\t\t<\/dd><\/div><\/dl><dl class='gallery-item'  data-title='machn-festivalpartner' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4e6b587\" data-elementor-lightbox-title=\"machn-festivalpartner\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTExNzksInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL0dyb3NzLVBoaWxpcF9MYW1zcy0yLjk0LmpwZWciLCJzbGlkZXNob3ciOiI0ZTZiNTg3In0%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Gross-Philip_Lamss-2.94.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Gross-Philip_Lamss-2.94-960x720.jpeg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" \/><\/a>\n\t\t\t\t<\/dt>\n\t\t\t\t\t<dd class='wp-caption-text gallery-caption'>\n\t\t\t\t\tIdeenplanet Ost Area by Philip Lamss\n\t\t\t\t\t<\/dd><\/div><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90735eb elementor-widget elementor-widget-image-gallery\" data-id=\"90735eb\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t\t<style type='text\/css'>\n\t\t\t\t#sc_gallery-2 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-2 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 19.99%;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-2 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t\/* see sc_gallery() in functions\/theme-shortcodes.php *\/\n\t\t\t<\/style>\n\t\t<div id='sc_gallery-2' class='gallery galleryid-13911 gallery-columns-5 gallery-size-blog-portfolio file element_classes gallery-default'><dl class='gallery-item'  data-title='gwa' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"gwa\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjgsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL2d3YS0xLmpwZyIsInNsaWRlc2hvdyI6IjkwNzM1ZWIifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-1.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-1.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-1-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-1-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-1-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-1-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='Forum Nachhaltigkeit' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"Forum Nachhaltigkeit\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjUsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL0ZvcnVtLU5hY2hoYWx0aWdrZWl0LTEuanBnIiwic2xpZGVzaG93IjoiOTA3MzVlYiJ9\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Nachhaltigkeit-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Nachhaltigkeit-1.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Nachhaltigkeit-1.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Nachhaltigkeit-1-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Nachhaltigkeit-1-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Nachhaltigkeit-1-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Nachhaltigkeit-1-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='Forum Tech-Innovation' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"Forum Tech-Innovation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjYsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL0ZvcnVtLVRlY2gtSW5ub3ZhdGlvbi0xLmpwZyIsInNsaWRlc2hvdyI6IjkwNzM1ZWIifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Tech-Innovation-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Tech-Innovation-1.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Tech-Innovation-1.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Tech-Innovation-1-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Tech-Innovation-1-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Tech-Innovation-1-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Forum-Tech-Innovation-1-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='gwa-regio-ost' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"gwa-regio-ost\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNTUsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL2d3YS1yZWdpby1vc3QuanBnIiwic2xpZGVzaG93IjoiOTA3MzVlYiJ9\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-regio-ost.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-regio-ost.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-regio-ost.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-regio-ost-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-regio-ost-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-regio-ost-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/gwa-regio-ost-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='Young Board' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"Young Board\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNTMsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL1lvdW5nLUJvYXJkLmpwZyIsInNsaWRlc2hvdyI6IjkwNzM1ZWIifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Young-Board.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Young-Board.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Young-Board.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Young-Board-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Young-Board-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Young-Board-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Young-Board-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a5ffdc elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a5ffdc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cd31b6\" data-id=\"5cd31b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421531a elementor-widget elementor-widget-heading\" data-id=\"421531a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GWA Speaker:innen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e16ff18 e-grid e-con-boxed e-con e-parent\" data-id=\"e16ff18\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53dc541 e-con-full e-flex e-con e-child\" data-id=\"53dc541\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49deddf elementor-widget elementor-widget-image\" data-id=\"49deddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/machn.lineupr.com\/machn26\/item\/release-ki-paper\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-14159\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf7ec4 elementor-widget elementor-widget-text-editor\" data-id=\"0cf7ec4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\"><b>Nina Ireen Haller<br \/><\/b><b><\/b>Gesch\u00e4ftsf\u00fchrerin<br \/><strong>muehlhausmoers &amp;<\/strong><br \/><b>GWA Vorst\u00e4ndin<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3325c74 elementor-widget elementor-widget-n-accordion\" data-id=\"3325c74\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5360\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GWA\u00a0KI\u00a0Studie 2026: Vom Insight zur Anwendung. Was jetzt zu tun ist <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5360\" class=\"elementor-element elementor-element-bbadfec e-con-full e-flex e-con e-child\" data-id=\"bbadfec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2cee9 elementor-widget elementor-widget-text-editor\" data-id=\"fc2cee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u201eDas MACHN Festival ist f\u00fcr uns der richtige Ort, um das neue GWA KI-Whitepaper erstmals vorzustellen.<\/p><p class=\"p1\">Hier treffen Unternehmergeist, Mittelstand, Kreativwirtschaft und Zukunftstechnologien aufeinander.<\/p><p class=\"p1\">Genau diese Verbindung beschreibt auch die Studie: KI ist kein reines Effizienzthema mehr, sondern ver\u00e4ndert Wertsch\u00f6pfung, Gesch\u00e4ftsmodelle, Kompetenzen und die Zusammenarbeit zwischen Unternehmen und Agenturen grundlegend.<\/p><p class=\"p1\">Dass wir das Whitepaper in Leipzig ver\u00f6ffentlichen, ist bewusst gew\u00e4hlt. Die Studie schaut nicht nur auf den Durchschnitt des Marktes, sondern auch auf Unterschiede in Reifegrad, Erwartungen und Transformationsgeschwindigkeit.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bedfa02 e-con-full e-flex e-con e-child\" data-id=\"bedfa02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb6dd7 elementor-widget elementor-widget-image\" data-id=\"abb6dd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/machn.lineupr.com\/machn26\/item\/die-kommunikationsbranche-als\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Ina-von-Holly_Forensprecherin.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-14113\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Ina-von-Holly_Forensprecherin.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Ina-von-Holly_Forensprecherin-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Ina-von-Holly_Forensprecherin-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Ina-von-Holly_Forensprecherin-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Ina-von-Holly_Forensprecherin-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6bbd7 elementor-widget elementor-widget-text-editor\" data-id=\"5b6bbd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ina von Holly<br \/><\/strong>Gesch\u00e4ftsf\u00fchrende Gesellschafterin &amp; Co-Sprecherin<br \/><strong>WE DO communication &amp;\u00a0 GWA Forum Nachhaltigkei<\/strong>t<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d317d0 elementor-widget elementor-widget-n-accordion\" data-id=\"4d317d0\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8090\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8090\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Die Kommunikationsbranche als Klimakiller? Wie unsere Ideen die Welt formen <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8090\" class=\"elementor-element elementor-element-e8a2bd8 e-con-full e-flex e-con e-child\" data-id=\"e8a2bd8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-878977d elementor-widget elementor-widget-text-editor\" data-id=\"878977d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Verantwortung der Branche, beworbene Emissionen und kreativer Impact\u2028<\/strong>\u2028<\/p><p>Was wir bewerben, wird gekauft \u2013 und was gekauft wird, bestimmt unsere Klimabilanz. <\/p><p>In diesem Panel beleuchten wir die enorme Hebelwirkung der Marketingbranche: Denn der wahre \u00f6kologische Fu\u00dfabdruck einer Kampagne liegt nicht in ihrer Produktion, sondern in der Nachfrage, die sie befeuert.<\/p><p>Gemeinsam mit unseren G\u00e4sten diskutieren wir den radikalen Wandel vom Klimatreiber zum L\u00f6sungsgestalter und hinterfragen die Verantwortung hinter jedem kreativen Impuls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12763d1 e-con-full e-flex e-con e-child\" data-id=\"12763d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f22f9d elementor-widget elementor-widget-image\" data-id=\"6f22f9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/machn.lineupr.com\/machn26\/item\/die-kommunikationsbranche-als\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Franka-Mai_Forensprecherin.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-14112\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Franka-Mai_Forensprecherin.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Franka-Mai_Forensprecherin-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Franka-Mai_Forensprecherin-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Franka-Mai_Forensprecherin-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Franka-Mai_Forensprecherin-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f742b44 elementor-widget elementor-widget-text-editor\" data-id=\"f742b44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Franka Mai<\/strong><br \/>Managing Director Strategy &amp; Founder <br \/><strong>THE GOODWINS &amp; Co-Sprecherin GWA Forum Nachhaltigkeit <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6468344 elementor-widget elementor-widget-n-accordion\" data-id=\"6468344\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1050\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1050\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Die Kommunikationsbranche als Klimakiller? Wie unsere Ideen die Welt formen <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1050\" class=\"elementor-element elementor-element-7213fc0 e-con-full e-flex e-con e-child\" data-id=\"7213fc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b8aea elementor-widget elementor-widget-text-editor\" data-id=\"c3b8aea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Verantwortung der Branche, beworbene Emissionen und kreativer Impact\u2028\u2028<\/strong><\/p><p>Was wir bewerben, wird gekauft \u2013 und was gekauft wird, bestimmt unsere Klimabilanz.<\/p><p>In diesem Panel beleuchten wir die enorme Hebelwirkung der Marketingbranche: Denn der wahre \u00f6kologische Fu\u00dfabdruck einer Kampagne liegt nicht in ihrer Produktion, sondern in der Nachfrage, die sie befeuert.<\/p><p>Gemeinsam mit unseren G\u00e4sten diskutieren wir den radikalen Wandel vom Klimatreiber zum L\u00f6sungsgestalter und hinterfragen die Verantwortung hinter jedem kreativen Impuls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec26d02 e-con-full e-flex e-con e-child\" data-id=\"ec26d02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-520e8d8 elementor-widget elementor-widget-image\" data-id=\"520e8d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/machn.lineupr.com\/machn26\/contributor\/jonas-kratz\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13943\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf47fa elementor-widget elementor-widget-text-editor\" data-id=\"2bf47fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jonas Kratz <br \/><\/strong>Data Strategist<strong><br \/><\/strong><strong>Jung von Matt &amp; GWA Young Board<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff2994 elementor-widget elementor-widget-n-accordion\" data-id=\"bff2994\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2010\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2010\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Das n\u00e4chste Kapitel der Kreativindustrie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2010\" class=\"elementor-element elementor-element-9065c80 e-con-full e-flex e-con e-child\" data-id=\"9065c80\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3693def elementor-widget elementor-widget-text-editor\" data-id=\"3693def\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Drei strukturelle Kr\u00e4fte sortieren die Kreativbranche gerade neu: unendliches Angebot, erodierende Aufmerksamkeit, kollabierendes Vertrauen.<\/p><p style=\"font-weight: 400;\">Die kreative Mittelklasse droht, von AI geschluckt zu werden. Wir werfen einen gemeinsamen Blick auf die Branche und das, was f\u00fcr Marken, Agenturen und junge Kreative in Zukunft wichtig wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0af08 elementor-widget elementor-widget-spacer\" data-id=\"ae0af08\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9e89cc e-grid e-con-boxed e-con e-parent\" data-id=\"d9e89cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ce6a2e e-con-full e-flex e-con e-child\" data-id=\"0ce6a2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebc6e9 elementor-widget elementor-widget-image\" data-id=\"6ebc6e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/linkedin.com\/in\/sabine-h\u00fcttner-471542156\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13951\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b126a elementor-widget elementor-widget-text-editor\" data-id=\"f1b126a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sabine H\u00fcttner<br \/><\/b>Key Account Managerin<br \/><strong>genese Werbeagentur<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214b48b elementor-widget elementor-widget-n-accordion\" data-id=\"214b48b\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3490\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3490\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wenn KI alles und nichts kann. Die Macht der anderen Bilder. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3490\" class=\"elementor-element elementor-element-5dbf389 e-con-full e-flex e-con e-child\" data-id=\"5dbf389\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ea2a5 elementor-widget elementor-widget-text-editor\" data-id=\"d4ea2a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Flut KI-generierter Bildwelten kann niemand entkommen. Ist ja klar, oder? Was kommt eigentlich, wenn Ethik und Haltung gar nicht erst zulassen, den KI-Generator anzuschmei\u00dfen? <br \/><br \/>Uninspirierte Leere oder eine mehrfach Award pr\u00e4mierte Kampagne zu einem unbequemen Thema, die Ma\u00dfst\u00e4be setzt? Die Antwort m\u00fcsst ihr sehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60a6a3d e-con-full e-flex e-con e-child\" data-id=\"60a6a3d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a26446 elementor-widget elementor-widget-image\" data-id=\"1a26446\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zebra.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13950\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-916471f elementor-widget elementor-widget-text-editor\" data-id=\"916471f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Michael Rotzsch<br \/><\/strong>Teamlead Performance Marketing &amp; Plattform<strong><br \/>zebra | group<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d4dab elementor-widget elementor-widget-n-accordion\" data-id=\"c2d4dab\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2040\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2040\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Die Amazon-Falle: Zwischen Ads, Absatz und Abh\u00e4ngigkeit <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2040\" class=\"elementor-element elementor-element-8529d6e e-con-full e-flex e-con e-child\" data-id=\"8529d6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b93c20 elementor-widget elementor-widget-text-editor\" data-id=\"0b93c20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amazon ist f\u00fcr Hersteller ein starker Absatzkanal \u2013 aber selten ohne Nebenwirkungen. <br \/><br \/>Am direkten Beispiel aus der Produzentenperspektive zeige ich, welche Stolperfallen entstehen, wenn Produkte auf Amazon verkauft werden und welche Auswirkungen das auf Retail und Facheinzelhandel hat. <\/p><p>Erg\u00e4nzend ordne ich ein, worin sich Amazon Ads und Google Ads grundlegend unterscheiden und was Unternehmen beachten m\u00fcssen, wenn sie Amazon nicht nur als Werbekanal, sondern als eigenst\u00e4ndiges Vertriebssystem verstehen wollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae0c17b e-con-full e-flex e-con e-child\" data-id=\"ae0c17b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b770a81 elementor-widget elementor-widget-image\" data-id=\"b770a81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dschoy.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13937\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e71161 elementor-widget elementor-widget-text-editor\" data-id=\"0e71161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Agnieszka Paul<br \/><\/strong>Beraterin<strong><br \/>DSCHOY<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6425a elementor-widget elementor-widget-n-accordion\" data-id=\"7d6425a\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1310\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1310\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Employer Branding scheitert nicht an Strategie, sondern an Konsequenz. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1310\" class=\"elementor-element elementor-element-96f63da e-con-full e-flex e-con e-child\" data-id=\"96f63da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0db2bbf elementor-widget elementor-widget-text-editor\" data-id=\"0db2bbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Unternehmen wissen heute, wie Employer Branding funktioniert. Und trotzdem bleibt die Wirkung aus. Warum? <br \/><br \/>Weil das eigentliche Problem nicht Kommunikation ist \u2013 sondern F\u00fchrung. <br \/><br \/>W\u00e4hrend Kampagnen, EVPs und Karriereseiten optimiert werden, bleiben die entscheidenden Fragen oft unbeantwortet: Welche Entscheidungen werden vermieden? Welche Widerspr\u00fcche werden toleriert? Und was wird im Alltag wirklich gelebt? <br \/><br \/>Die Keynote zeigt, warum Employer Branding kein Kommunikationsprojekt ist, sondern eine F\u00fchrungsaufgabe. Klar, direkt und ohne Ausreden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df3778 e-con-full e-flex e-con e-child\" data-id=\"4df3778\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-406325f elementor-widget elementor-widget-image\" data-id=\"406325f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.diemar-jung-zapfe.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13953\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be4392 elementor-widget elementor-widget-text-editor\" data-id=\"5be4392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sven Wicke<br \/><\/strong>CEO<strong><br \/>Diemar Jung Zapfe<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e0ee5 elementor-widget elementor-widget-n-accordion\" data-id=\"36e0ee5\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5750\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5750\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hebel f\u00fcr orchestrierte Sichtbarkeit: Audience Profiling und Kanalstrategie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5750\" class=\"elementor-element elementor-element-0350c7c e-con-full e-flex e-con e-child\" data-id=\"0350c7c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be33240 elementor-widget elementor-widget-text-editor\" data-id=\"be33240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Die beste Kampagne entfaltet ihren Wert erst, wenn sie die richtige Zielgruppe erreicht.<br \/><br \/>Sven zeigt in seiner Keynote, wie relevante B2C-Kunden identifiziert werden und warum die optimale Balance aus Affinit\u00e4t und Reichweite entscheidend ist. Er verdeutlicht, weshalb eine medienunabh\u00e4ngige Planung die Grundlage f\u00fcr effizienten Budgeteinsatz ist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ab31b e-con-full e-flex e-con e-child\" data-id=\"59ab31b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc145 elementor-widget elementor-widget-image\" data-id=\"b7fc145\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ressourcenmangel.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Frederik-Schulz-RYSM.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13941\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Frederik-Schulz-RYSM.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Frederik-Schulz-RYSM-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Frederik-Schulz-RYSM-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Frederik-Schulz-RYSM-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Frederik-Schulz-RYSM-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e489511 elementor-widget elementor-widget-text-editor\" data-id=\"e489511\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Frederik Schulz<\/strong><br \/>UX Consultant<br \/><strong>RYSM<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2cedc elementor-widget elementor-widget-n-accordion\" data-id=\"0b2cedc\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1170\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Das Ende naht? Wie Marken im Zeitalter von KI-Revolution und Zero-Click-Search sichtbar bleiben. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1170\" class=\"elementor-element elementor-element-81f7093 e-con-full e-flex e-con e-child\" data-id=\"81f7093\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-902f1bc elementor-widget elementor-widget-text-editor\" data-id=\"902f1bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Was m\u00fcssen Marken tun, um digital gefunden zu werden? Die Antwort auf diese Frage hat sich radikal ver\u00e4ndert.<\/p><p>KI-Zusammenfassungen fressen Klicks auf, Themenrecherchen werden zu Chat-Dialogen. Inhalte werden zerlegt, neu kombiniert und direkt ausgespielt.<\/p><p>Welche Marken dort auftauchen und welche unsichtbar bleiben, entscheiden zunehmend die LLMs. Welche Rolle spielen da noch Websites? Und was passiert mit Kan\u00e4len wie Social Media oder Newsletter?<\/p><p>7 unbequeme Wahrheiten \u00fcber Sichtbarkeit im KI-Zeitalter \u2013 und drei Strategien gegen das Vergessen werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce7b708 e-con-full e-flex e-con e-child\" data-id=\"ce7b708\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e10584c elementor-widget elementor-widget-image\" data-id=\"e10584c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/markus-simon-40630020\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13948\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a93da elementor-widget elementor-widget-text-editor\" data-id=\"05a93da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Markus Simon<\/strong><br \/>Gesch\u00e4ftsf\u00fchrer Film\/KI\/AI Produzent<br \/><strong>Sons of Motion Pictures<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3066cf elementor-widget elementor-widget-n-accordion\" data-id=\"a3066cf\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1700\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1700\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Meaning beats Making - Wenn jeder produzieren kann, z\u00e4hlt nur, wer was zu sagen hat! <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1700\" class=\"elementor-element elementor-element-1a4d470 e-con-full e-flex e-con e-child\" data-id=\"1a4d470\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785d1ff elementor-widget elementor-widget-text-editor\" data-id=\"785d1ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Noch nie war es so einfach, Filme zu produzieren \u2013 und noch nie so schwer, relevante zu erz\u00e4hlen.<\/p><p style=\"font-weight: 400;\">KI macht Produktion f\u00fcr alle zug\u00e4nglich, aber genau dadurch wird sichtbar, worauf es wirklich ankommt: Idee, Haltung und Storytelling. <br \/><br \/>Diese Keynote zeigt, warum echte Kreativit\u00e4t im Zeitalter der Maschinen zum entscheidenden Unterschied wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2629f1 e-con-full e-flex e-con e-child\" data-id=\"e2629f1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94ef3a5 elementor-widget elementor-widget-image\" data-id=\"94ef3a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ressourcenmangel.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13945\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdaede elementor-widget elementor-widget-text-editor\" data-id=\"9cdaede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lucienne Scigala-Drewes<br \/><\/strong>Beraterin<br \/><strong>RYSM<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793c129 elementor-widget elementor-widget-n-accordion\" data-id=\"793c129\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1270\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1270\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Das Ende naht? Wie Marken im Zeitalter von KI-Revolution und Zero-Click-Search sichtbar bleiben. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1270\" class=\"elementor-element elementor-element-f3727fc e-con-full e-flex e-con e-child\" data-id=\"f3727fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab7c12 elementor-widget elementor-widget-text-editor\" data-id=\"0ab7c12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Was m\u00fcssen Marken tun, um digital gefunden zu werden? Die Antwort auf diese Frage hat sich radikal ver\u00e4ndert.<\/p><p>KI-Zusammenfassungen fressen Klicks auf, Themenrecherchen werden zu Chat-Dialogen. Inhalte werden zerlegt, neu kombiniert und direkt ausgespielt.<\/p><p>Welche Marken dort auftauchen und welche unsichtbar bleiben, entscheiden zunehmend die LLMs. Welche Rolle spielen da noch Websites? Und was passiert mit Kan\u00e4len wie Social Media oder Newsletter?<\/p><p>7 unbequeme Wahrheiten \u00fcber Sichtbarkeit im KI-Zeitalter \u2013 und drei Strategien gegen das Vergessen werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5971db9 e-con-full e-flex e-con e-child\" data-id=\"5971db9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07740b7 elementor-widget elementor-widget-image\" data-id=\"07740b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/leonkalu\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13944\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f42de elementor-widget elementor-widget-text-editor\" data-id=\"c0f42de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leon Kaufmann-Ludwig<br \/><\/strong>Gesch\u00e4ftsf\u00fchrer<br \/><strong>BDX MEDIA<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753ef58 elementor-widget elementor-widget-n-accordion\" data-id=\"753ef58\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1220\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1220\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Warum sich niemand f\u00fcr deinen Social Content interessiert - und was Marken 2026 wirklich relevant macht <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1220\" class=\"elementor-element elementor-element-592dacc e-con-full e-flex e-con e-child\" data-id=\"592dacc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6289cf0 elementor-widget elementor-widget-text-editor\" data-id=\"6289cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Noch nie war es so einfach, Content zu produzieren. Und noch nie war so viel davon so egal.<\/p><p style=\"font-weight: 400;\">W\u00e4hrend Marken mehr posten, schneller produzieren und auf immer mehr Kan\u00e4len stattfinden, w\u00e4chst vor allem eines: Austauschbarkeit. <br \/><br \/>Die Ursache liegt oft nicht in mangelnder Kreativit\u00e4t, sondern in fehlender Klarheit, schwacher Steuerung und mangelndem Alignment.<\/p><p style=\"font-weight: 400;\">Die Keynote zeigt, warum Social Content genau daran scheitert &#8211; und was Marken 2026 anders machen m\u00fcssen, um nicht nur sichrbar zu sein, sondern relevant zu werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e055d9c e-con-full e-flex e-con e-child\" data-id=\"e055d9c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-038286f elementor-widget elementor-widget-image\" data-id=\"038286f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.oberueber-karger.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13949\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff36c1 elementor-widget elementor-widget-text-editor\" data-id=\"0ff36c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Martin Waage<br \/><\/strong>Head of Digital Business<br \/><strong>Ober\u00fcber Karger<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f030a elementor-widget elementor-widget-n-accordion\" data-id=\"99f030a\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1610\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1610\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Deep Dive in kreatives Storytelling mit KI <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1610\" class=\"elementor-element elementor-element-20153ae e-con-full e-flex e-con e-child\" data-id=\"20153ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b7f6b elementor-widget elementor-widget-text-editor\" data-id=\"66b7f6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">KI kann heute Inhalte in Sekunden produzieren \u2013 doch was fehlt, ist oft das Entscheidende: echte Relevanz. <\/p><p style=\"font-weight: 400;\">In diesem Vortrag erf\u00e4hrst du, wie sich kreative Prozesse mit KI nicht nur beschleunigen, sondern ganzheitlich automatisieren lassen \u2013 von der ersten Idee \u00fcber Prompting, Bild- und Videogenerierung bis zum fertigen Creative.<\/p><p style=\"font-weight: 400;\">Anhand konkreter Beispiele geht es um die Frage, wie aus Tool-Ketten echtes Storytelling entsteht \u2013 und warum Authentizit\u00e4t dabei der entscheidende Erfolgsfaktor ist.<\/p><p style=\"font-weight: 400;\">Denn nur Inhalte mit Haltung heben sich im KI-getriebenen Content-Overload noch ab. Ein Deep Dive f\u00fcr alle, die KI nicht nur nutzen, sondern sinnvoll in ihre kreative Arbeit integrieren wollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a6c8fa e-con-full e-flex e-con e-child\" data-id=\"2a6c8fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d62583e elementor-widget elementor-widget-image\" data-id=\"d62583e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pio-com.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13939\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a78e2ff elementor-widget elementor-widget-text-editor\" data-id=\"a78e2ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Benedict Rehbein<br \/><\/strong>CEO<br \/><strong>PIO<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7939eb5 elementor-widget elementor-widget-n-accordion\" data-id=\"7939eb5\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1270\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1270\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \"Trust me!\": Das schwierige Verh\u00e4ltnis von Sender und Empf\u00e4nger <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1270\" class=\"elementor-element elementor-element-01d5a5d e-con-full e-flex e-con e-child\" data-id=\"01d5a5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9730a9e elementor-widget elementor-widget-text-editor\" data-id=\"9730a9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Videobeweis war gestern. Wir haben das Zeitalter des Postfaktischen erreicht.<\/p><p style=\"font-weight: 400;\">Nicht nur eine gute Agentur, jeder kann heute t\u00e4uschend echte digitale Welten erschaffen, mit allen Vorteilen &#8211; aber auch allen Risiken.<\/p><p style=\"font-weight: 400;\">Bots, Trolle, Nudify Apps und Verschw\u00f6rungstheorien gef\u00e4hrden das (Social) Web und damit auch die Grundlage f\u00fcr ehrbare, funktionierende Kommunikation untereinander. Ist unsere digitale Gesellschaft noch zu retten?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-717e8fe e-con-full e-flex e-con e-child\" data-id=\"717e8fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e1050 elementor-widget elementor-widget-image\" data-id=\"51e1050\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ressourcenmangel.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Marin-Majica-RYSM.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13947\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Marin-Majica-RYSM.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Marin-Majica-RYSM-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Marin-Majica-RYSM-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Marin-Majica-RYSM-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Marin-Majica-RYSM-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beeeb5c elementor-widget elementor-widget-text-editor\" data-id=\"beeeb5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marin Majica<br \/><\/strong>Content Stratege<br \/><strong>RYSM<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c65f1 elementor-widget elementor-widget-n-accordion\" data-id=\"e5c65f1\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2400\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2400\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Das Ende naht? Wie Marken im Zeitalter von KI-Revolution und Zero-Click-Search sichtbar bleiben. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2400\" class=\"elementor-element elementor-element-947a2f2 e-con-full e-flex e-con e-child\" data-id=\"947a2f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a94009f elementor-widget elementor-widget-text-editor\" data-id=\"a94009f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Was m\u00fcssen Marken tun, um digital gefunden zu werden? Die Antwort auf diese Frage hat sich radikal ver\u00e4ndert.<\/p><p>KI-Zusammenfassungen fressen Klicks auf, Themenrecherchen werden zu Chat-Dialogen. Inhalte werden zerlegt, neu kombiniert und direkt ausgespielt.<\/p><p>Welche Marken dort auftauchen und welche unsichtbar bleiben, entscheiden zunehmend die LLMs. Welche Rolle spielen da noch Websites? Und was passiert mit Kan\u00e4len wie Social Media oder Newsletter?<\/p><p>7 unbequeme Wahrheiten \u00fcber Sichtbarkeit im KI-Zeitalter \u2013 und drei Strategien gegen das Vergessen werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13f575f e-con-full e-flex e-con e-child\" data-id=\"13f575f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e1f10 elementor-widget elementor-widget-image\" data-id=\"c4e1f10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/die-revolte.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13940\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d321e elementor-widget elementor-widget-text-editor\" data-id=\"b8d321e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Daniel Weidner<br \/><\/strong>Gesch\u00e4ftsf\u00fchrer<strong><br \/>Revolte Digital GmbH<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478c389 elementor-widget elementor-widget-n-accordion\" data-id=\"478c389\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7500\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7500\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> KI-Avatare: Hype oder messbarer Marketing-Boost? Alternative ohne KI-Einstieg: Avatar \u2013 Aufbruch in eine neue Effizienz <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7500\" class=\"elementor-element elementor-element-b04058c e-con-full e-flex e-con e-child\" data-id=\"b04058c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd9fd3 elementor-widget elementor-widget-text-editor\" data-id=\"0cd9fd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Vortrag zeigt, wie KI-Avatare im Marketing eingesetzt werden, um Wissen, Kommunikation und Inhalte skalierbar zu machen.<\/p><p style=\"font-weight: 400;\">Anhand praxisnaher Beispiele wird deutlich, wie Unternehmen Effizienz steigern, Prozesse automatisieren und gleichzeitig ihre Markenwirkung st\u00e4rken k\u00f6nnen \u2013 ohne den menschlichen Faktor zu verlieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f05b000 e-con-full e-flex e-con e-parent\" data-id=\"f05b000\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99bca4d elementor-widget elementor-widget-heading\" data-id=\"99bca4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moderation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1d46c0 e-con-full e-grid e-con e-child\" data-id=\"c1d46c0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eeaeea4 e-con-full e-flex e-con e-child\" data-id=\"eeaeea4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14b4565 e-con-full e-flex e-con e-child\" data-id=\"14b4565\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74df73e elementor-widget elementor-widget-image\" data-id=\"74df73e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller.jpg\" class=\"attachment-large size-large wp-image-14159\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/muehlhausmoers_ninahaller-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5630d41 elementor-widget elementor-widget-text-editor\" data-id=\"5630d41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nina Ireen Haller<\/strong><br \/>Gesch\u00e4ftsf\u00fchrerin <br \/><strong>muehlhausmoers &amp;<\/strong><br \/><strong>GWA Vorst\u00e4ndin<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc5476 e-con-full e-flex e-con e-child\" data-id=\"5bc5476\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca168e elementor-widget elementor-widget-image\" data-id=\"4ca168e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/machn.lineupr.com\/machn26\/contributor\/jonas-kratz\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board.jpg\" class=\"attachment-large size-large wp-image-13943\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6f7a8 elementor-widget elementor-widget-text-editor\" data-id=\"2d6f7a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jonas Kratz<\/strong><br \/>Data Strategist<br \/><strong>Jung von Matt &amp; GWA Young Board<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a174299 e-con-full e-flex e-con e-child\" data-id=\"a174299\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9b863 elementor-widget elementor-widget-image\" data-id=\"ce9b863\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/machn.lineupr.com\/machn26\/sponsor\/gwa-deutschlands-fuehrende-age\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Moderation_gwayoung-board_Maylin_Vural.jpg\" class=\"attachment-large size-large wp-image-14242\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Moderation_gwayoung-board_Maylin_Vural.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Moderation_gwayoung-board_Maylin_Vural-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Moderation_gwayoung-board_Maylin_Vural-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Moderation_gwayoung-board_Maylin_Vural-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/Moderation_gwayoung-board_Maylin_Vural-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d12bf9 elementor-widget elementor-widget-text-editor\" data-id=\"7d12bf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Maylin Vural<\/strong><br \/>Unitlead Strategie\u00a0<br \/><strong>segmenta <b>&amp; GWA Young Board<\/b><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4deaca e-con-full e-flex e-con e-child\" data-id=\"b4deaca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864dd70 elementor-widget elementor-widget-image\" data-id=\"864dd70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/machn.lineupr.com\/machn26\/contributor\/joerg-g-fieback\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/02\/Joerg-Fieback-2.jpg\" class=\"attachment-large size-large wp-image-13881\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/02\/Joerg-Fieback-2.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/02\/Joerg-Fieback-2-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/02\/Joerg-Fieback-2-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/02\/Joerg-Fieback-2-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/02\/Joerg-Fieback-2-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f130df8 elementor-widget elementor-widget-text-editor\" data-id=\"f130df8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Joerg G. Fieback<\/strong><br \/>CEO &amp; Co-Founder<br \/><strong>zebra | group <b>&amp; GWA Vorstand<\/b>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70565d5 e-con-full e-flex e-con e-parent\" data-id=\"70565d5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fea6a29 e-con-full e-flex e-con e-child\" data-id=\"fea6a29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adcbd81 elementor-widget elementor-widget-heading\" data-id=\"adcbd81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Willkommen auf dem Ideenplaneten Ost!\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6cb84c e-con-full e-flex e-con e-child\" data-id=\"b6cb84c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8adb92 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e8adb92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der \u201eIdeenplanet Ost\u201c ist die national bekannte Marke des <strong>GWA-Forums Regio Ost<\/strong> und damit die zentrale Plattform f\u00fcr alle GWA-Agenturen in der \u00f6stlichen Region.<\/p><p>Gegr\u00fcndet wurde sie als <strong>Standortinitiative f\u00fcr die Kreativwirtschaft im Osten<\/strong> von Ober\u00fcber Karger (Dresden\/Leipzig), PIO (Leipzig), RYSM (u.a. Berlin\/Dresden) und zebra | group (Chemnitz\/Dresden).\u00a0<\/p><p>Uns angeschlossen haben sich die GWA-Agenturen Sons of Motion Pictures (Leipzig), Revolte (Chemnitz), DSCHOY (Chemnitz), genese (Magdeburg), Diemar Jung Zapfe (Erfurt\/Leipzig) sowie BDX MEDIA (Leipzig\/Los Angeles).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acf6ac0 elementor-widget elementor-widget-n-accordion\" data-id=\"acf6ac0\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1810\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1810\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was macht der \"Ideenplanet Ost\"? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1810\" class=\"elementor-element elementor-element-cc163c8 e-con-full e-flex e-con e-child\" data-id=\"cc163c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401a1a elementor-widget elementor-widget-text-editor\" data-id=\"c401a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Ideenplanet Ost schafft Sichtbarkeit, Vernetzung und Austausch f\u00fcr die Agenturen im Osten, bietet Impulse f\u00fcr kreatives Arbeiten und erm\u00f6glicht es, standortspezifische Fragen gemeinsam zu diskutieren.<\/p><p>Mit Veranstaltungen, Formaten und regelm\u00e4\u00dfigen Treffen \u2013 physisch wie virtuell \u2013 st\u00e4rkt der Ideenplanet Ost die Zusammengeh\u00f6rigkeit in der Region und macht die Kreativkraft des Ostens national sichtbar.<\/p><p>Eine unserer Missionen: mit dem #Funkkontakt ein digitales Austauschformat f\u00fcr die Agentur- und Kreativbranche im Osten und in Berlin schaffen \u2013 offen f\u00fcr interessierte Branchenkolleg:innen auch aus Nicht-GWA-Agenturen aus der gesamten Republik. Hier in Ostdeutschland passiert viel.<\/p><p><strong>Wir haben nur noch nicht laut genug \u201eins Orbit gefunkt\u201c, um wahrgenommen zu werden.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb6d3ac elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fb6d3ac\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;pyramids&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef6db26\" data-id=\"ef6db26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9244d e-grid e-con-boxed e-con e-parent\" data-id=\"0e9244d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9cf34 elementor-widget elementor-widget-image\" data-id=\"7f9cf34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ideenplanet-ost.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/ideenplanet-ost-1.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-14217\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/ideenplanet-ost-1.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/ideenplanet-ost-1-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/ideenplanet-ost-1-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/ideenplanet-ost-1-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/ideenplanet-ost-1-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b309a0 elementor-widget elementor-widget-image\" data-id=\"8b309a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ressourcenmangel.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-13887\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd2ea0 elementor-widget elementor-widget-image\" data-id=\"3bd2ea0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.diemar-jung-zapfe.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-13886\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ab484 elementor-widget elementor-widget-image\" data-id=\"24ab484\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sons-of.de\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10179\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efb8b2 elementor-widget elementor-widget-image\" data-id=\"7efb8b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pio-com.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10176\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b90cf8 elementor-widget elementor-widget-image\" data-id=\"5b90cf8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zebra.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-9927\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fbf21 elementor-widget elementor-widget-image\" data-id=\"15fbf21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bdxmedia.com\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-13885\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5302cc6 elementor-widget elementor-widget-image\" data-id=\"5302cc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/die-revolte.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10178\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bf7a5 elementor-widget elementor-widget-image\" data-id=\"29bf7a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.oberueber-karger.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10175\" alt=\"Oberueber Karger\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7921e elementor-widget elementor-widget-image\" data-id=\"ba7921e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.genese-md.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/genese.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-14311\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/genese.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/genese-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/genese-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/genese-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/05\/genese-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ef47e elementor-widget elementor-widget-image\" data-id=\"81ef47e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dschoy.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10173\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5c29a9b e-con-full e-flex e-con e-parent\" data-id=\"5c29a9b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2cc14 elementor-widget elementor-widget-template\" data-id=\"cd2cc14\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13673\" class=\"elementor elementor-13673\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-223ef14f e-flex e-con-boxed e-con e-parent\" data-id=\"223ef14f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67afb58e elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"67afb58e\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Neugierig?&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Neugierig?<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f14e9 elementor-widget elementor-widget-heading\" data-id=\"c6f14e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Programm<br>checken!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665dde72 elementor-align-left elementor-widget__width-initial elementor-mobile-align-center e-transform elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"665dde72\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/machn-festival.de\/machn-festival-2026-programm-leipzig-keynotes-workshops-diskussionen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ab zum Programm<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e39bc e-flex e-con-boxed e-con e-parent\" data-id=\"60e39bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d794b elementor-widget elementor-widget-template\" data-id=\"29d794b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"13768\" class=\"elementor elementor-13768\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d9a421a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d9a421a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c9fa5\" data-id=\"a6c9fa5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4dfbb9 elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4dfbb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fb78a99\" data-id=\"fb78a99\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce8e255 elementor-widget elementor-widget-image\" data-id=\"ce8e255\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-1024x720.jpg\" class=\"attachment-large size-large wp-image-13741\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-1024x720.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-300x211.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-768x540.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-107x75.jpg 107w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-480x337.jpg 480w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website.jpg 1400w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ecfee5 elementor-widget elementor-widget-heading\" data-id=\"15ecfee5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Festival Ticket<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3e4382 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b3e4382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2 Tage Programm inkl. Keynotes, Workshops, Ausstellung, Startup Village &amp; Barcamp<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7dcafc elementor-widget elementor-widget-spacer\" data-id=\"6e7dcafc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcc49e2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2fcc49e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">199,00 \u20ac<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfbdbd4 elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5dfbdbd4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/festiware.app\/machn\/m26\/tickets\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tickets kaufen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-73532b56\" data-id=\"73532b56\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a29497 elementor-widget elementor-widget-image\" data-id=\"71a29497\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-1024x720.jpg\" class=\"attachment-large size-large wp-image-13740\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-1024x720.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-300x211.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-768x540.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-107x75.jpg 107w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-480x337.jpg 480w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website.jpg 1400w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f8d143 elementor-widget elementor-widget-heading\" data-id=\"17f8d143\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Business Ticket<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6568e6de elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6568e6de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2 Tage Programm inkl. Keynotes, Workshops, Ausstellung &amp; KI-Barcamp, sowie Catering &amp; Zugang zur Business-Lounge<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-129326d8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"129326d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">499,00 \u20ac<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe9f34 elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"4cfe9f34\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/festiware.app\/machn\/m26\/tickets\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tickets kaufen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6b9f1665\" data-id=\"6b9f1665\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f8d32c1 elementor-widget elementor-widget-image\" data-id=\"1f8d32c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-1024x720.jpg\" class=\"attachment-large size-large wp-image-13758\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-1024x720.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-300x211.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-768x540.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-107x75.jpg 107w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-480x337.jpg 480w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1.jpg 1400w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2878acb7 elementor-widget elementor-widget-heading\" data-id=\"2878acb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Networking Ticket<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4295da elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5d4295da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>G\u00fcltig nur Mittwoch, 03.06. ab 17:00 Uhr<\/strong> <br \/>inkl. Keynotes, DSLAM, Entertainmentprogramm, Aftershow, Networking<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4c6fca elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6c4c6fca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">25,00 \u20ac<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aabce7e elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"3aabce7e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/festiware.app\/machn\/m26\/tickets\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tickets kaufen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1bd76e7d e-con-full e-flex e-con e-parent\" data-id=\"1bd76e7d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c7e5491 e-con-full e-flex e-con e-child\" data-id=\"4c7e5491\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb523c8 elementor-align-left elementor-widget__width-initial elementor-mobile-align-center e-transform elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"5cb523c8\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/machn-festival.de\/hier-gibts-tickets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Alle Ticketoptionen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome to the GWA Marketing Stage Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. Der GWA vereint die f\u00fchrenden Kommunikationsagenturen Deutschlands und bietet Orientierung im<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-13911","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GWA Marketing Stage ~ MACHN Festival<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/machn-festival.de\/cs\/gwa-marketingove-podium\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GWA Marketing Stage ~ MACHN Festival\" \/>\n<meta property=\"og:description\" content=\"Welcome to the GWA Marketing Stage Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. Der GWA vereint die f\u00fchrenden Kommunikationsagenturen Deutschlands und bietet Orientierung im [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/machn-festival.de\/cs\/gwa-marketingove-podium\/\" \/>\n<meta property=\"og:site_name\" content=\"MACHN Festival\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T10:17:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"28 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/\",\"url\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/\",\"name\":\"GWA Marketing Stage ~ MACHN Festival\",\"isPartOf\":{\"@id\":\"https:\/\/machn-festival.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\",\"datePublished\":\"2026-04-27T12:11:45+00:00\",\"dateModified\":\"2026-05-18T10:17:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/machn-festival.de\/gwa-marketing-stage\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage\",\"url\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\",\"contentUrl\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/machn-festival.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GWA Marketing Stage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/machn-festival.de\/#website\",\"url\":\"https:\/\/machn-festival.de\/\",\"name\":\"MACHN Festival\",\"description\":\"Das bessere Business-Festival\",\"publisher\":{\"@id\":\"https:\/\/machn-festival.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/machn-festival.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/machn-festival.de\/#organization\",\"name\":\"MACHN Festival\",\"url\":\"https:\/\/machn-festival.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/machn-festival.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Logo26-blck.png\",\"contentUrl\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Logo26-blck.png\",\"width\":1000,\"height\":240,\"caption\":\"MACHN Festival\"},\"image\":{\"@id\":\"https:\/\/machn-festival.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/machn.festival\/\",\"https:\/\/www.linkedin.com\/company\/machn-festival\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GWA Marketingov\u00e1 sc\u00e9na ~ MACHN Festival","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/machn-festival.de\/cs\/gwa-marketingove-podium\/","og_locale":"cs_CZ","og_type":"article","og_title":"GWA Marketing Stage ~ MACHN Festival","og_description":"Welcome to the GWA Marketing Stage Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. Der GWA vereint die f\u00fchrenden Kommunikationsagenturen Deutschlands und bietet Orientierung im [\u2026]","og_url":"https:\/\/machn-festival.de\/cs\/gwa-marketingove-podium\/","og_site_name":"MACHN Festival","article_modified_time":"2026-05-18T10:17:09+00:00","og_image":[{"width":1400,"height":459,"url":"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"28 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/machn-festival.de\/gwa-marketing-stage\/","url":"https:\/\/machn-festival.de\/gwa-marketing-stage\/","name":"GWA Marketingov\u00e1 sc\u00e9na ~ MACHN Festival","isPartOf":{"@id":"https:\/\/machn-festival.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage"},"image":{"@id":"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage"},"thumbnailUrl":"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg","datePublished":"2026-04-27T12:11:45+00:00","dateModified":"2026-05-18T10:17:09+00:00","breadcrumb":{"@id":"https:\/\/machn-festival.de\/gwa-marketing-stage\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/machn-festival.de\/gwa-marketing-stage\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage","url":"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg","contentUrl":"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/machn-festival.de\/gwa-marketing-stage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/machn-festival.de\/"},{"@type":"ListItem","position":2,"name":"GWA Marketing Stage"}]},{"@type":"WebSite","@id":"https:\/\/machn-festival.de\/#website","url":"https:\/\/machn-festival.de\/","name":"Festival MACHN","description":"Festival lep\u0161\u00edho podnik\u00e1n\u00ed","publisher":{"@id":"https:\/\/machn-festival.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/machn-festival.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/machn-festival.de\/#organization","name":"Festival MACHN","url":"https:\/\/machn-festival.de\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/machn-festival.de\/#\/schema\/logo\/image\/","url":"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Logo26-blck.png","contentUrl":"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Logo26-blck.png","width":1000,"height":240,"caption":"MACHN Festival"},"image":{"@id":"https:\/\/machn-festival.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/machn.festival\/","https:\/\/www.linkedin.com\/company\/machn-festival\/"]}]}},"_links":{"self":[{"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/pages\/13911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/comments?post=13911"}],"version-history":[{"count":15,"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/pages\/13911\/revisions"}],"predecessor-version":[{"id":14346,"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/pages\/13911\/revisions\/14346"}],"wp:attachment":[{"href":"https:\/\/machn-festival.de\/cs\/wp-json\/wp\/v2\/media?parent=13911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}