{"id":13911,"date":"2026-04-27T14:11:45","date_gmt":"2026-04-27T12:11:45","guid":{"rendered":"https:\/\/machn-festival.de\/?page_id=13911"},"modified":"2026-04-29T14:45:20","modified_gmt":"2026-04-29T12:45:20","slug":"gwa-marketing-stage","status":"publish","type":"page","link":"https:\/\/machn-festival.de\/cs\/gwa-marketing-stage\/","title":{"rendered":"GWA Marketing Stage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13911\" class=\"elementor elementor-13911\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49c5d2 e-con-full e-flex e-con e-parent\" data-id=\"f49c5d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cab9d2 e-transform elementor-widget elementor-widget-image\" data-id=\"9cab9d2\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"459\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\" class=\"attachment-full size-full wp-image-13933\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg 1400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-300x98.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-1024x336.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-768x252.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-18x6.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-150x49.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3-480x157.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee3a83c e-con-full e-flex e-con e-parent\" data-id=\"ee3a83c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c9a06e e-flex e-con-boxed e-con e-child\" data-id=\"8c9a06e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ffd3a elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"92ffd3a\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;GWA Marketing Stage&quot;,&quot;marker&quot;:&quot;double_underline&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Welcome to the<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">GWA Marketing Stage<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70ea93 elementor-widget elementor-widget-text-editor\" data-id=\"c70ea93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"markdown-response\"><div><p id=\"message\"><strong>Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. <br \/>Der GWA bringt die f\u00fchrenden Kommunikationsagenturen Deutschlands zusammen, nicht als Netzwerk auf dem Papier, sondern als Qualit\u00e4tsversprechen gegen\u00fcber Unternehmen, die im Agentur-Dschungel Orientierung brauchen.<\/strong><\/p><\/div><\/div><div data-testid=\"markdown-response\"><div><p id=\"message\"><strong>Auf der Marketing Stage geht es genau darum: <br \/>Was macht gute Markenkommunikation aus? Und wer hat das Handwerk daf\u00fcr wirklich drauf?<\/strong><\/p><\/div><\/div><div data-testid=\"markdown-response\"><div><p id=\"message\"><strong>Konkrete Beispiele aus erfolgreichen Kampagnen. Echte Perspektiven und ma\u00dfgeschneiderte Inhalte f\u00fcr regionale Unternehmen, Entscheider:innen und Marketers.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe95129 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fe95129\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/machn-festival.de\/machn-festival-2026-programm-leipzig-keynotes-workshops-diskussionen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Das komplette Line-up @ GWA Marketing Stage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccde4ab e-flex e-con-boxed e-con e-parent\" data-id=\"ccde4ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b89fd04 elementor-widget elementor-widget-n-accordion\" data-id=\"b89fd04\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1930\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1930\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was ist der GWA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1930\" class=\"elementor-element elementor-element-0eab1fd e-con-full e-flex e-con e-child\" data-id=\"0eab1fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8111f5 elementor-widget elementor-widget-text-editor\" data-id=\"d8111f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der <strong>GWA ist der Verband der f\u00fchrenden Kommunikations\u00adagenturen Deutschlands<\/strong>. Seine Mitglieds\u00adagenturen stehen f\u00fcr ein besonderes Leistungsangebot und hohe Qualit\u00e4tsstandards. Mitglied kann nur werden, wer bestimmte quantitative und qualitative Kriterien erf\u00fcllt. Wichtig ist vor allem die F\u00e4higkeit zu substantiellen Beitr\u00e4gen zur Markenf\u00fchrung der Kunden. Der GWA gibt werbungtreibenden Unternehmen somit Orientierung in einem un\u00fcbersichtlichen Markt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1931\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1931\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Was macht der GWA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1931\" class=\"elementor-element elementor-element-38b8227 e-con-full e-flex e-con e-child\" data-id=\"38b8227\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f81404 elementor-widget elementor-widget-text-editor\" data-id=\"4f81404\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der GWA unterst\u00fctzt das Agentur-Management seiner Mitglieder durch agentur\u00adspezifische Dienstleistungen und bei der Aus- und Weiterbildung der Agentur\u00admitarbeiter*innen. Der Austausch unter den Mitgliedern in den verschiedenen GWA-Plattformen tr\u00e4gt ebenfalls zur Sicherung des Qualit\u00e4tsniveaus bei.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1932\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1932\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wichtig weil? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1932\" class=\"elementor-element elementor-element-196d0e7 e-con-full e-flex e-con e-child\" data-id=\"196d0e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e8523 elementor-widget elementor-widget-text-editor\" data-id=\"a8e8523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"markdown-response\"><div><p id=\"message\">Ein Netzwerk aus 154 Mitgliedsagenturent, \u00fcber 20 Fachforen in denen sich Expert:innen \u00fcber Best Practices austauschen,\u00a0 Standards entwickeln und zentrale Branchenthemen wie Marketing Effectiveness, Nachhaltigkeit, KI und Diversity vorantreiben.<\/p><\/div><\/div><div data-testid=\"markdown-response\"><div><p id=\"message\">Als starke Stimme der Branche setzt sich der GWA f\u00fcr faire Wettbewerbsbedingungen und gesellschaftliche Verantwortung ein.\u00a0<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9f06d1 e-flex e-con-boxed e-con e-parent\" data-id=\"e9f06d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9631418 e-con-full e-transform e-flex e-con e-child\" data-id=\"9631418\" data-element_type=\"container\" 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data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t\t<style type='text\/css'>\n\t\t\t\t#sc_gallery-1 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-1 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 33.33%;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-1 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t\/* see sc_gallery() in functions\/theme-shortcodes.php *\/\n\t\t\t<\/style>\n\t\t<div id='sc_gallery-1' class='gallery galleryid-13911 gallery-columns-3 gallery-size-blog-portfolio file element_classes gallery-default'><dl class='gallery-item'  data-title='Gro\u00df (Anne_Schwerin_566A5336)' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4e6b587\" data-elementor-lightbox-title=\"Gro\u00df (Anne_Schwerin_566A5336)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE2MzYsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL0dyb3NzLUFubmVfU2Nod2VyaW5fNTY2QTUzMzYtMS5qcGVnIiwic2xpZGVzaG93IjoiNGU2YjU4NyJ9\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Anne_Schwerin_566A5336-1.jpeg'><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Anne_Schwerin_566A5336-1-960x720.jpeg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" \/><\/a>\n\t\t\t\t<\/dt>\n\t\t\t\t\t<dd class='wp-caption-text gallery-caption'>\n\t\t\t\t\tArea Ideenplanet Ost \u00a9Anne Schwerin\n\t\t\t\t\t<\/dd><\/div><\/dl><dl class='gallery-item'  data-title='Fotografie fuer Personal Brands; Sophie Valentin' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4e6b587\" data-elementor-lightbox-title=\"Fotografie fuer Personal Brands; Sophie Valentin\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1OTgsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL0dyb3NzLVNvcGhpZS1WYWxlbnRpbi0yMTkuanBlZyIsInNsaWRlc2hvdyI6IjRlNmI1ODcifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Sophie-Valentin-219.jpeg'><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/11\/Gross-Sophie-Valentin-219-960x720.jpeg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" \/><\/a>\n\t\t\t\t<\/dt>\n\t\t\t\t\t<dd class='wp-caption-text gallery-caption'>\n\t\t\t\t\tFotografie fuer Personal Brands; Sophie Valentin\n\t\t\t\t\t<\/dd><\/div><\/dl><dl class='gallery-item'  data-title='machn-festivalpartner' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4e6b587\" data-elementor-lightbox-title=\"machn-festivalpartner\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTExNzksInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL0dyb3NzLVBoaWxpcF9MYW1zcy0yLjk0LmpwZWciLCJzbGlkZXNob3ciOiI0ZTZiNTg3In0%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Gross-Philip_Lamss-2.94.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Gross-Philip_Lamss-2.94-960x720.jpeg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" \/><\/a>\n\t\t\t\t<\/dt>\n\t\t\t\t\t<dd class='wp-caption-text gallery-caption'>\n\t\t\t\t\tIdeenplanet Ost Area by Philip Lamss\n\t\t\t\t\t<\/dd><\/div><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90735eb elementor-widget elementor-widget-image-gallery\" data-id=\"90735eb\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t\t<style type='text\/css'>\n\t\t\t\t#sc_gallery-2 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-2 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 19.99%;\n\t\t\t\t}\n\t\t\t\t#sc_gallery-2 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t\/* see sc_gallery() in functions\/theme-shortcodes.php *\/\n\t\t\t<\/style>\n\t\t<div id='sc_gallery-2' class='gallery galleryid-13911 gallery-columns-5 gallery-size-blog-portfolio file element_classes gallery-default'><dl class='gallery-item'  data-title='gwa' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"gwa\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1MjQsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL2d3YS5qcGciLCJzbGlkZXNob3ciOiI5MDczNWViIn0%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/gwa.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/gwa.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/gwa.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/gwa-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/gwa-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/gwa-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/gwa-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='Ideenplanet Ost' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"Ideenplanet Ost\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTkyMywidXJsIjoiaHR0cHM6XC9cL21hY2huLWZlc3RpdmFsLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wM1wvSWRlZW5wbGFuZXQtT3N0LnBuZyIsInNsaWRlc2hvdyI6IjkwNzM1ZWIifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Ideenplanet-Ost.png'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Ideenplanet-Ost.png\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Ideenplanet-Ost.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Ideenplanet-Ost-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Ideenplanet-Ost-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Ideenplanet-Ost-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Ideenplanet-Ost-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='Forum Nachhaltigkeit' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"Forum Nachhaltigkeit\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MzQsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0ZvcnVtLU5hY2hoYWx0aWdrZWl0LmpwZyIsInNsaWRlc2hvdyI6IjkwNzM1ZWIifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Nachhaltigkeit.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Nachhaltigkeit.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Nachhaltigkeit.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Nachhaltigkeit-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Nachhaltigkeit-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Nachhaltigkeit-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Nachhaltigkeit-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='Forum Tech-Innovation' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"Forum Tech-Innovation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MzUsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL0ZvcnVtLVRlY2gtSW5ub3ZhdGlvbi5qcGciLCJzbGlkZXNob3ciOiI5MDczNWViIn0%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Tech-Innovation.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Tech-Innovation.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Tech-Innovation.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Tech-Innovation-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Tech-Innovation-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Tech-Innovation-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Forum-Tech-Innovation-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><dl class='gallery-item'  data-title='Young Board' data-description=''><div class='gallery-item-wrapper'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"90735eb\" data-elementor-lightbox-title=\"Young Board\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MzYsInVybCI6Imh0dHBzOlwvXC9tYWNobi1mZXN0aXZhbC5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDRcL1lvdW5nLUJvYXJkLmpwZyIsInNsaWRlc2hvdyI6IjkwNzM1ZWIifQ%3D%3D\" href='https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Young-Board.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Young-Board.jpg\" class=\"attachment-blog-portfolio size-blog-portfolio\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Young-Board.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Young-Board-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Young-Board-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Young-Board-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Young-Board-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/><\/a>\n\t\t\t\t<\/dt><\/div><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a5ffdc elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a5ffdc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cd31b6\" data-id=\"5cd31b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421531a elementor-widget elementor-widget-heading\" data-id=\"421531a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GWA Speaker:innen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e16ff18 e-grid e-con-boxed e-con e-parent\" data-id=\"e16ff18\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53dc541 e-con-full e-flex e-con e-child\" data-id=\"53dc541\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49deddf elementor-widget elementor-widget-image\" data-id=\"49deddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/linkedin.com\/in\/sabine-h\u00fcttner-471542156\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13951\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sabine-Huettner-genese-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf7ec4 elementor-widget elementor-widget-text-editor\" data-id=\"0cf7ec4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sabine H\u00fcttner<br \/><\/b>Key Account Managerin<br \/><strong>genese Werbeagentur<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3325c74 elementor-widget elementor-widget-n-accordion\" data-id=\"3325c74\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5360\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wenn KI alles und nichts kann. Die Macht der anderen Bilder. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5360\" class=\"elementor-element elementor-element-bbadfec e-con-full e-flex e-con e-child\" data-id=\"bbadfec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2cee9 elementor-widget elementor-widget-text-editor\" data-id=\"fc2cee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Flut KI-generierter Bildwelten kann niemand entkommen. Ist ja klar, oder? Was kommt eigentlich, wenn Ethik und Haltung gar nicht erst zulassen, den KI-Generator anzuschmei\u00dfen? <br \/><br \/>Uninspirierte Leere oder eine mehrfach Award pr\u00e4mierte Kampagne zu einem unbequemen Thema, die Ma\u00dfst\u00e4be setzt? Die Antwort m\u00fcsst ihr sehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bedfa02 e-con-full e-flex e-con e-child\" data-id=\"bedfa02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb6dd7 elementor-widget elementor-widget-image\" data-id=\"abb6dd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zebra.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13950\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Michael-Rotzsch-zebra-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6bbd7 elementor-widget elementor-widget-text-editor\" data-id=\"5b6bbd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Michael Rotzsch<br \/><\/strong>Teamlead Performance\u00a0<br \/><strong>zebra | group<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bb530 elementor-widget elementor-widget-n-accordion\" data-id=\"e6bb530\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2410\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2410\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Die Amazon-Falle: Zwischen Ads, Absatz und Abh\u00e4ngigkeit <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2410\" class=\"elementor-element elementor-element-0661905 e-con-full e-flex e-con e-child\" data-id=\"0661905\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68395e2 elementor-widget elementor-widget-text-editor\" data-id=\"68395e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amazon ist f\u00fcr Hersteller ein starker Absatzkanal \u2013 aber selten ohne Nebenwirkungen. <br \/><br \/>Am direkten Beispiel aus der Produzentenperspektive zeige ich, welche Stolperfallen entstehen, wenn Produkte auf Amazon verkauft werden und welche Auswirkungen das auf Retail und Facheinzelhandel hat. <\/p><p>Erg\u00e4nzend ordne ich ein, worin sich Amazon Ads und Google Ads grundlegend unterscheiden und was Unternehmen beachten m\u00fcssen, wenn sie Amazon nicht nur als Werbekanal, sondern als eigenst\u00e4ndiges Vertriebssystem verstehen wollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12763d1 e-con-full e-flex e-con e-child\" data-id=\"12763d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f22f9d elementor-widget elementor-widget-image\" data-id=\"6f22f9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dschoy.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13937\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Agnieszka-Paul-DSCHOY-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f742b44 elementor-widget elementor-widget-text-editor\" data-id=\"f742b44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Agnieszka Paul<br \/><\/strong>Beraterin<strong><br \/>DSCHOY<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e47704 elementor-widget elementor-widget-n-accordion\" data-id=\"7e47704\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1320\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1320\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Employer Branding scheitert nicht an Strategie, sondern an Konsequenz. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1320\" class=\"elementor-element elementor-element-8c40365 e-con-full e-flex e-con e-child\" data-id=\"8c40365\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d03e5 elementor-widget elementor-widget-text-editor\" data-id=\"a0d03e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Unternehmen wissen heute, wie Employer Branding funktioniert. Und trotzdem bleibt die Wirkung aus. Warum? <br \/><br \/>Weil das eigentliche Problem nicht Kommunikation ist \u2013 sondern F\u00fchrung. <br \/><br \/>W\u00e4hrend Kampagnen, EVPs und Karriereseiten optimiert werden, bleiben die entscheidenden Fragen oft unbeantwortet: Welche Entscheidungen werden vermieden? Welche Widerspr\u00fcche werden toleriert? Und was wird im Alltag wirklich gelebt? <br \/><br \/>Die Keynote zeigt, warum Employer Branding kein Kommunikationsprojekt ist, sondern eine F\u00fchrungsaufgabe. Klar, direkt und ohne Ausreden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec26d02 e-con-full e-flex e-con e-child\" data-id=\"ec26d02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-520e8d8 elementor-widget elementor-widget-image\" data-id=\"520e8d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.diemar-jung-zapfe.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13953\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Sven-Wicke-DiemarJungZapfe-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf47fa elementor-widget elementor-widget-text-editor\" data-id=\"2bf47fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sven Wicke<br \/><\/strong>CEO<strong><br \/>Diemar Jung Zapfe<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff2994 elementor-widget elementor-widget-n-accordion\" data-id=\"bff2994\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2010\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2010\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hebel f\u00fcr orchestrierte Sichtbarkeit: Audience Profiling und Kanalstrategie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2010\" class=\"elementor-element elementor-element-9065c80 e-con-full e-flex e-con e-child\" data-id=\"9065c80\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3693def elementor-widget elementor-widget-text-editor\" data-id=\"3693def\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Die beste Kampagne entfaltet ihren Wert erst, wenn sie die richtige Zielgruppe erreicht.<br \/><br \/>Sven zeigt in seiner Keynote, wie relevante B2C-Kunden identifiziert werden und warum die optimale Balance aus Affinit\u00e4t und Reichweite entscheidend ist. Er verdeutlicht, weshalb eine medienunabh\u00e4ngige Planung die Grundlage f\u00fcr effizienten Budgeteinsatz ist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d57fac4 e-con-full e-flex e-con e-child\" data-id=\"d57fac4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc147cc elementor-widget elementor-widget-image\" data-id=\"dc147cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mindbox.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Anja-Kotsch-Mindbox-2.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13938\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Anja-Kotsch-Mindbox-2.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Anja-Kotsch-Mindbox-2-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Anja-Kotsch-Mindbox-2-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Anja-Kotsch-Mindbox-2-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Anja-Kotsch-Mindbox-2-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c693177 elementor-widget elementor-widget-text-editor\" data-id=\"c693177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Anja Kotsch<\/strong><br \/>Head of Digital Solutions<br \/><strong>Mindbox GmbH<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdc6ca elementor-widget elementor-widget-n-accordion\" data-id=\"7bdc6ca\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1290\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1290\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wie kriege ich KI wirklich ins Team? Workshop f\u00fcr F\u00fchrungskr\u00e4fte, die genug Strategiepapiere gelesen haben. Mit Popcorn. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1290\" class=\"elementor-element elementor-element-d4c7a3c e-con-full e-flex e-con e-child\" data-id=\"d4c7a3c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e47cf53 elementor-widget elementor-widget-text-editor\" data-id=\"e47cf53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KI ist \u00fcberall \u2014 in den Strategiepapieren. Aber im Team arbeitet damit nur, wer Bock hat. <br \/><br \/>In diesem Workshop bauen wir gemeinsam einen Ideenkoffer f\u00fcr die Frage, die gerade jede F\u00fchrungskraft umtreibt: <br \/>Wie bekomme ich KI wirklich ins Team? Reicht &#8222;von oben&#8220;? Brauche ich Pioniere? Was ist meine Rolle, wenn die KI schon denkt? <br \/><br \/>Interaktiv, mit Bewegung, konkreten Mustern und deinem n\u00e4chsten Schritt f\u00fcr Montag fr\u00fch. Plus: 30+ F\u00fchrungskr\u00e4fte, die am selben Thema sitzen. Popcorn inklusive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b461c8 e-con-full e-flex e-con e-child\" data-id=\"9b461c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7dde24 elementor-widget elementor-widget-image\" data-id=\"f7dde24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/markus-simon-40630020\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13948\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Markus-Simon-SONS-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38772e2 elementor-widget elementor-widget-text-editor\" data-id=\"38772e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Markus Siemon<\/strong><br \/>Gesch\u00e4ftsf\u00fchrer Film\/KI\/AI Produzent<br \/><strong>Sons of Motion Pictures<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed5833 elementor-widget elementor-widget-n-accordion\" data-id=\"9ed5833\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1660\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1660\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Meaning beats Making - Wenn jeder produzieren kann, z\u00e4hlt nur, wer was zu sagen hat! <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1660\" class=\"elementor-element elementor-element-22cd8b8 e-con-full e-flex e-con e-child\" data-id=\"22cd8b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d492c25 elementor-widget elementor-widget-text-editor\" data-id=\"d492c25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Noch nie war es so einfach, Filme zu produzieren \u2013 und noch nie so schwer, relevante zu erz\u00e4hlen.<\/p><p style=\"font-weight: 400;\">KI macht Produktion f\u00fcr alle zug\u00e4nglich, aber genau dadurch wird sichtbar, worauf es wirklich ankommt: Idee, Haltung und Storytelling. <br \/><br \/>Diese Keynote zeigt, warum echte Kreativit\u00e4t im Zeitalter der Maschinen zum entscheidenden Unterschied wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858351f e-con-full e-flex e-con e-child\" data-id=\"858351f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40347f1 elementor-widget elementor-widget-image\" data-id=\"40347f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ressourcenmangel.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13945\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Lucienne-Scigala-Drewes-RYSM-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b447b elementor-widget elementor-widget-text-editor\" data-id=\"e1b447b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lucienne Scigala-Drewes<br \/><\/strong>Beraterin<br \/><strong>RYSM<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07edf8a elementor-widget elementor-widget-n-accordion\" data-id=\"07edf8a\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8310\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8310\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Das Ende naht? Wie Marken im Zeitalter von KI-Revolution und Zero-Click-Search sichtbar bleiben. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8310\" class=\"elementor-element elementor-element-ddc3307 e-con-full e-flex e-con e-child\" data-id=\"ddc3307\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0ddff elementor-widget elementor-widget-text-editor\" data-id=\"dc0ddff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Was m\u00fcssen Marken tun, um digital gefunden zu werden? Die Antwort auf diese Frage hat sich radikal ver\u00e4ndert. <br \/><br \/>KI-Zusammenfassungen fressen Klicks auf, Themenrecherchen werden zu Chat-Dialogen. Inhalte werden zerlegt, neu kombiniert und direkt ausgespielt. <br \/><br \/>Welche Marken dort auftauchen und welche unsichtbar bleiben, entscheiden zunehmend die LLMs. Welche Rolle spielen da noch Websites? Und was passiert mit Kan\u00e4len wie Social Media oder Newsletter? <br \/><br \/>7 unbequeme Wahrheiten \u00fcber Sichtbarkeit im KI-Zeitalter \u2013 und drei Strategien gegen das Vergessen werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8da132e e-con-full e-flex e-con e-child\" data-id=\"8da132e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5c690 elementor-widget elementor-widget-image\" data-id=\"0f5c690\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/leonkalu\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13944\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Leon-Kaufmann-Ludwig-BDX-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2171a2b elementor-widget elementor-widget-text-editor\" data-id=\"2171a2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leon Kaufmann-Ludwig<br \/><\/strong>Gesch\u00e4ftsf\u00fchrer<br \/><strong>BDX<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba93585 elementor-widget elementor-widget-n-accordion\" data-id=\"ba93585\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1950\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1950\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Warum sich niemand f\u00fcr deinen Social Content interessiert - und was Marken 2026 wirklich relevant macht <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1950\" class=\"elementor-element elementor-element-17cd80f e-con-full e-flex e-con e-child\" data-id=\"17cd80f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93701e6 elementor-widget elementor-widget-text-editor\" data-id=\"93701e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Noch nie war es so einfach, Content zu produzieren. Und noch nie war so viel davon so egal.<\/p><p style=\"font-weight: 400;\">W\u00e4hrend Marken mehr posten, schneller produzieren und auf immer mehr Kan\u00e4len stattfinden, w\u00e4chst vor allem eines: Austauschbarkeit. <br \/><br \/>Die Ursache liegt oft nicht in mangelnder Kreativit\u00e4t, sondern in fehlender Klarheit, schwacher Steuerung und mangelndem Alignment.<\/p><p style=\"font-weight: 400;\">Die Keynote zeigt, warum Social Content genau daran scheitert &#8211; und was Marken 2026 anders machen m\u00fcssen, um nicht nur sichrbar zu sein, sondern relevant zu werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd173f3 e-con-full e-flex e-con e-child\" data-id=\"cd173f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d803d34 elementor-widget elementor-widget-image\" data-id=\"d803d34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.oberueber-karger.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13949\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Martin-Waage-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c05b6b elementor-widget elementor-widget-text-editor\" data-id=\"6c05b6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Martin Waage<br \/><\/strong>Head of Digital Business<br \/><strong>Oberueber Karger<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147bc8f elementor-widget elementor-widget-n-accordion\" data-id=\"147bc8f\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2140\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2140\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Deep Dive in kreatives Storytelling mit KI <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2140\" class=\"elementor-element elementor-element-72b2939 e-con-full e-flex e-con e-child\" data-id=\"72b2939\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db7232f elementor-widget elementor-widget-text-editor\" data-id=\"db7232f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">KI kann heute Inhalte in Sekunden produzieren \u2013 doch was fehlt, ist oft das Entscheidende: echte Relevanz. <\/p><p style=\"font-weight: 400;\">In diesem Vortrag erf\u00e4hrst du, wie sich kreative Prozesse mit KI nicht nur beschleunigen, sondern ganzheitlich automatisieren lassen \u2013 von der ersten Idee \u00fcber Prompting, Bild- und Videogenerierung bis zum fertigen Creative.<\/p><p style=\"font-weight: 400;\">Anhand konkreter Beispiele geht es um die Frage, wie aus Tool-Ketten echtes Storytelling entsteht \u2013 und warum Authentizit\u00e4t dabei der entscheidende Erfolgsfaktor ist.<\/p><p style=\"font-weight: 400;\">Denn nur Inhalte mit Haltung heben sich im KI-getriebenen Content-Overload noch ab. Ein Deep Dive f\u00fcr alle, die KI nicht nur nutzen, sondern sinnvoll in ihre kreative Arbeit integrieren wollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3ad8bc e-con-full e-flex e-con e-child\" data-id=\"b3ad8bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a040d06 elementor-widget elementor-widget-image\" data-id=\"a040d06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pio-com.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13939\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Benedict-Rehbein-PIO-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc8ab3 elementor-widget elementor-widget-text-editor\" data-id=\"8dc8ab3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Benedict Rehbein<br \/><\/strong>CEO<br \/><strong>PIO<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa91ec elementor-widget elementor-widget-n-accordion\" data-id=\"cfa91ec\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2170\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \"Trust me!\": Das schwierige Verh\u00e4ltnis von Sender und Empf\u00e4nger <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2170\" class=\"elementor-element elementor-element-8948666 e-con-full e-flex e-con e-child\" data-id=\"8948666\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f29f6c elementor-widget elementor-widget-text-editor\" data-id=\"3f29f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Videobeweis war gestern. Wir haben das Zeitalter des Postfaktischen erreicht.<\/p><p style=\"font-weight: 400;\">Nicht nur eine gute Agentur, jeder kann heute t\u00e4uschend echte digitale Welten erschaffen, mit allen Vorteilen &#8211; aber auch allen Risiken.<\/p><p style=\"font-weight: 400;\">Bots, Trolle, Nudify Apps und Verschw\u00f6rungstheorien gef\u00e4hrden das (Social) Web und damit auch die Grundlage f\u00fcr ehrbare, funktionierende Kommunikation untereinander. Ist unsere digitale Gesellschaft noch zu retten?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7418417 e-con-full e-flex e-con e-child\" data-id=\"7418417\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea65720 elementor-widget elementor-widget-image\" data-id=\"ea65720\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gwa.de\/neues-gwa-young-board-was-der-nachwuchs-vorhat\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13943\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Jonas-Kratz-JvM-GWA-Young-Board-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddd03f elementor-widget elementor-widget-text-editor\" data-id=\"6ddd03f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jonas Kratz<br \/><\/strong>Data Strategist<br \/><strong>Jung von Matt &amp; GWA Young Board<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec68fe elementor-widget elementor-widget-n-accordion\" data-id=\"6ec68fe\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1160\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1160\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Das n\u00e4chste Kapitel der Kreativindustrie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1160\" class=\"elementor-element elementor-element-2f24015 e-con-full e-flex e-con e-child\" data-id=\"2f24015\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc77faa elementor-widget elementor-widget-text-editor\" data-id=\"cc77faa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Drei strukturelle Kr\u00e4fte sortieren die Kreativbranche gerade neu: unendliches Angebot, erodierende Aufmerksamkeit, kollabierendes Vertrauen. <\/p><p style=\"font-weight: 400;\">Die kreative Mittelklasse droht, von AI geschluckt zu werden.<\/p><p style=\"font-weight: 400;\">Wir werfen einen gemeinsamen Blick auf die Branche und das, was f\u00fcr Marken, Agenturen und junge Kreative in Zukunft wichtig wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed72609 e-con-full e-flex e-con e-child\" data-id=\"ed72609\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d845e13 elementor-widget elementor-widget-image\" data-id=\"d845e13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/die-revolte.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte.jpg\" class=\"elementor-animation-rotate attachment-large size-large wp-image-13940\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte.jpg 400w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-300x300.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-150x150.jpg 150w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-12x12.jpg 12w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Daniel-Weidner-Revolte-75x75.jpg 75w\" sizes=\"(max-width:767px) 400px, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f59ecf elementor-widget elementor-widget-text-editor\" data-id=\"6f59ecf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Daniel Weidner<br \/><\/strong>Gesch\u00e4ftsf\u00fchrer<strong><br \/>Revolte Digital GmbH<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f017d6d elementor-widget elementor-widget-n-accordion\" data-id=\"f017d6d\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2510\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2510\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> KI-Avatare: Hype oder messbarer Marketing-Boost? Alternative ohne KI-Einstieg: Avatar \u2013 Aufbruch in eine neue Effizienz <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2510\" class=\"elementor-element elementor-element-a7c12d7 e-con-full e-flex e-con e-child\" data-id=\"a7c12d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224eaec elementor-widget elementor-widget-text-editor\" data-id=\"224eaec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Der Vortrag zeigt, wie KI-Avatare im Marketing eingesetzt werden, um Wissen, Kommunikation und Inhalte skalierbar zu machen.<\/p><p style=\"font-weight: 400;\">Anhand praxisnaher Beispiele wird deutlich, wie Unternehmen Effizienz steigern, Prozesse automatisieren und gleichzeitig ihre Markenwirkung st\u00e4rken k\u00f6nnen \u2013 ohne den menschlichen Faktor zu verlieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb6d3ac elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fb6d3ac\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;pyramids&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef6db26\" data-id=\"ef6db26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9244d e-grid e-con-boxed e-con e-parent\" data-id=\"0e9244d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9cf34 elementor-widget elementor-widget-image\" data-id=\"7f9cf34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ressourcenmangel.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-13887\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/RYSM-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd2ea0 elementor-widget elementor-widget-image\" data-id=\"3bd2ea0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.diemar-jung-zapfe.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-13886\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Dietmar-Jung-Zapfe-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ab484 elementor-widget elementor-widget-image\" data-id=\"24ab484\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sons-of.de\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10179\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/Sons-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efb8b2 elementor-widget elementor-widget-image\" data-id=\"7efb8b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pio-com.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10176\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/PIO-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b90cf8 elementor-widget elementor-widget-image\" data-id=\"5b90cf8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zebra.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-9927\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Zebra-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15005e elementor-widget elementor-widget-image\" data-id=\"d15005e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mindbox.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Mindbox.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-9925\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Mindbox.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Mindbox-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Mindbox-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Mindbox-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/03\/Mindbox-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fbf21 elementor-widget elementor-widget-image\" data-id=\"15fbf21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bdxmedia.com\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-13885\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX.jpg 600w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-300x188.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-120x75.jpg 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/BDX-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5302cc6 elementor-widget elementor-widget-image\" data-id=\"5302cc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/die-revolte.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10178\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/revolte-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bf7a5 elementor-widget elementor-widget-image\" data-id=\"29bf7a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.oberueber-karger.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10175\" alt=\"Oberueber Karger\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/OK-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7921e elementor-widget elementor-widget-image\" data-id=\"ba7921e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.genese-md.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/genese.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10174\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/genese.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/genese-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/genese-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/genese-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/genese-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ef47e elementor-widget elementor-widget-image\" data-id=\"81ef47e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dschoy.de\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-10173\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy.png 800w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-300x188.png 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-768x480.png 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-120x75.png 120w, https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/04\/dschoy-480x300.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66375d7 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66375d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8a5509a\" data-id=\"8a5509a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a4133e elementor-widget elementor-widget-text-editor\" data-id=\"2a4133e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Platz f\u00fcr Text<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5c29a9b e-con-full e-flex e-con e-parent\" data-id=\"5c29a9b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2cc14 elementor-widget elementor-widget-template\" data-id=\"cd2cc14\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13673\" class=\"elementor elementor-13673\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-223ef14f e-flex e-con-boxed e-con e-parent\" data-id=\"223ef14f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67afb58e elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"67afb58e\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Neugierig?&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Neugierig?<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f14e9 elementor-widget elementor-widget-heading\" data-id=\"c6f14e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Programm<br>checken!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665dde72 elementor-align-left elementor-widget__width-initial elementor-mobile-align-center e-transform elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"665dde72\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/machn-festival.de\/machn-festival-2026-programm-leipzig-keynotes-workshops-diskussionen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ab zum Programm<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51ad926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51ad926\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e29341\" data-id=\"7e29341\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-969e6e9 elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"969e6e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-31e14c5\" data-id=\"31e14c5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a1128 elementor-widget elementor-widget-image\" data-id=\"54a1128\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-1024x720.jpg\" class=\"attachment-large size-large wp-image-13741\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-1024x720.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-300x211.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-768x540.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-107x75.jpg 107w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website-480x337.jpg 480w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Festival-Ticket-Website.jpg 1400w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee571b elementor-widget elementor-widget-heading\" data-id=\"4ee571b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Festival Ticket<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa51235 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa51235\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2 Tage Programm inkl. Keynotes, Workshops, Ausstellung, Startup Village &amp; Barcamp<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b916d4 elementor-widget elementor-widget-spacer\" data-id=\"3b916d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d50414 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d50414\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">199,00 \u20ac<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e354f66 elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"e354f66\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/festiware.app\/machn\/m26\/tickets\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tickets kaufen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ba6bd33\" data-id=\"ba6bd33\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9db963d elementor-widget elementor-widget-image\" data-id=\"9db963d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-1024x720.jpg\" class=\"attachment-large size-large wp-image-13740\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-1024x720.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-300x211.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-768x540.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-107x75.jpg 107w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website-480x337.jpg 480w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Business-Ticket-Website.jpg 1400w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4875a6f elementor-widget elementor-widget-heading\" data-id=\"4875a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Business Ticket<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b43c3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b1b43c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2 Tage Programm inkl. Keynotes, Workshops, Ausstellung &amp; KI-Barcamp, sowie Catering &amp; Zugang zur Business-Lounge<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d726827 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d726827\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">499,00 \u20ac<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4a433 elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"4b4a433\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/festiware.app\/machn\/m26\/tickets\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tickets kaufen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c926ee0\" data-id=\"c926ee0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1629e3 elementor-widget elementor-widget-image\" data-id=\"a1629e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-1024x720.jpg\" class=\"attachment-large size-large wp-image-13758\" alt=\"\" srcset=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-1024x720.jpg 1024w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-300x211.jpg 300w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-768x540.jpg 768w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-18x12.jpg 18w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-107x75.jpg 107w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1-480x337.jpg 480w, https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/Networking-Ticket-Website-1.jpg 1400w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5412b70 elementor-widget elementor-widget-heading\" data-id=\"5412b70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Networking Ticket<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2da159 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e2da159\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>G\u00fcltig ab 17:00 Uhr<\/strong> inkl. Keynotes, DSLAM, Entertainmentprogramm, Aftershow, Networking<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b6817 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b1b6817\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">25,00 \u20ac<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22846e9 elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"22846e9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/festiware.app\/machn\/m26\/tickets\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tickets kaufen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d09aa26 e-con-full e-flex e-con e-parent\" data-id=\"d09aa26\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4de98dc e-con-full e-flex e-con e-child\" data-id=\"4de98dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0219804 elementor-align-left elementor-widget__width-initial elementor-mobile-align-center e-transform elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"0219804\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/machn-festival.de\/hier-gibts-tickets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Alle Ticketoptionen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome to the GWA Marketing Stage Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. Der GWA bringt die f\u00fchrenden Kommunikationsagenturen Deutschlands zusammen, nicht als Netzwerk<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-13911","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GWA Marketing Stage ~ MACHN Festival<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/machn-festival.de\/cs\/gwa-marketing-stage\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GWA Marketing Stage ~ MACHN Festival\" \/>\n<meta property=\"og:description\" content=\"Welcome to the GWA Marketing Stage Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. Der GWA bringt die f\u00fchrenden Kommunikationsagenturen Deutschlands zusammen, nicht als Netzwerk [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/machn-festival.de\/cs\/gwa-marketing-stage\/\" \/>\n<meta property=\"og:site_name\" content=\"MACHN Festival\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T12:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/\",\"url\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/\",\"name\":\"GWA Marketing Stage ~ MACHN Festival\",\"isPartOf\":{\"@id\":\"https:\/\/machn-festival.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\",\"datePublished\":\"2026-04-27T12:11:45+00:00\",\"dateModified\":\"2026-04-29T12:45:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/machn-festival.de\/gwa-marketing-stage\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#primaryimage\",\"url\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\",\"contentUrl\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2026\/04\/1200x450px-Header-3.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/machn-festival.de\/gwa-marketing-stage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/machn-festival.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GWA Marketing Stage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/machn-festival.de\/#website\",\"url\":\"https:\/\/machn-festival.de\/\",\"name\":\"MACHN Festival\",\"description\":\"Das bessere Business-Festival\",\"publisher\":{\"@id\":\"https:\/\/machn-festival.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/machn-festival.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/machn-festival.de\/#organization\",\"name\":\"MACHN Festival\",\"url\":\"https:\/\/machn-festival.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/machn-festival.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Logo26-blck.png\",\"contentUrl\":\"https:\/\/machn-festival.de\/wp-content\/uploads\/2025\/09\/Logo26-blck.png\",\"width\":1000,\"height\":240,\"caption\":\"MACHN Festival\"},\"image\":{\"@id\":\"https:\/\/machn-festival.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/machn.festival\/\",\"https:\/\/www.linkedin.com\/company\/machn-festival\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GWA Marketing Stage ~ MACHN Festival","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/machn-festival.de\/cs\/gwa-marketing-stage\/","og_locale":"cs_CZ","og_type":"article","og_title":"GWA Marketing Stage ~ MACHN Festival","og_description":"Welcome to the GWA Marketing Stage Wer Marken f\u00fchrt, muss auch wissen, wer dabei hilft. 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