Joerg G. Fieback
CEO & Co-Founder zebra | group
About:
Joerg G. Fieback is one of the founders and Managing Directors of Creation at zebra | group, based in Chemnitz. With its online marketing subsidiary Mindbox in Dresden, the agency group currently has around 120 employees and stands for digitally real brand management, performance and growth marketing. It ranks 33rd among the TOP 50 owner-managed agencies in Germany.
Alongside EDEKA Nordbayern-Sachsen-Thüringen, AOK Rheinland-Pfalz/Saarland, and AOK NordWest, as well as the fitness studio chain clever fit, the zebra | group serves clients from all over Germany. Furthermore, it is responsible for well-known regional brands such as enviaM, Röstfein, Wikana, Wernesgrüner, and SACHSEN QUELLE.
zebra is a member of the GWA, the association of Germany's leading communications agencies. Joerg G. Fieback is a board member here and primarily develops the East region. With the momentum of the ‚Ideenplanet Ost‘ location initiative, he wants to promote the networking of the regional agency and creative scene together with the local GWA agencies, the „Ostronauts“.
The often one-dimensional, truncated portrayal of the East in national media, a growing shift to the right, and a progressive erosion of democracy against the backdrop of upcoming state elections have prompted the creative to deliver a stirring keynote. Because where politics fails, he sees companies, business associations, and institutions as being obliged.
