Benjamin
Diedering

Benjamin Diedering is the founder and CEO of BDX MEDIA, an international creative agency with offices in Leipzig, Los Angeles and New York City.

Together with his team, he develops campaigns, content and brand experiences for companies such as adidas, BMW, DHL, Louis Vuitton and American Express.

His journey began in 2009 as a party photographer. The camera gave him access to people and places that would otherwise have remained closed to him. That side job led to his first businesses and, in 2016, to the founding of BDX MEDIA in Leipzig.

How do brands create something people truly care about?

Among other recognitions, Business Punk named Benjamin one of its "100 Entrepreneurs to Watch". He has also received a gold disc from Sony and further marketing awards. Alongside BDX MEDIA, he hosts the podcast NEW TREND SOCIETY and writes a weekly newsletter on brands, culture and entrepreneurship.