Dr. Antje von Dewitz is not simply the head of an outdoor company. She is a visionary with her feet on the ground, who places courage, purpose, and responsibility at the centre of her actions. 

Raised in a four-house village, shaped by nature and family, she leads VAUDE with a clear compass of values: sustainability, the common good, and humanity. 

She has made VAUDE one of the most sustainable companies in Europe and proven that taking responsibility doesn't preclude profitable business. 

At MACHN26, she shares why economy that's grandchild-friendly is not just possible, but necessary. And how trust, attitude, and a thirst for adventure are the best guides.