Dr. Anastasia Kārkliņa Gabriel is an author, media theorist, and social critic whose work examines the power of culture and its influence on us.

She is the author of Cultural Intelligence for Marketers (2024), an award-winning book on cultural innovation and social responsibility in business.

Previously a senior researcher at Reddit, she has advised the world’s top brands (Nike, Disney, Samsung, Diageo, and American Express) on emerging societal and consumer trends.

A widely-regarded cultural commentator, her insights into contemporary marketing, media, and society have been featured in publications like The Guardian, Forbes, Business Insider, and Teen Vogue, and have been published by preeminent organisations, including the World Advertising Research Center (WARC), the Association of National Advertisers (ANA), and the American Marketing Association (AMA).

A disruptive thinker renowned for challenging conventions, she writes and speaks about culture and social change, having appeared on stages at the Cannes Lions International Festival of Creativity, Advertising Week New York, Sustainable Brands, and others.

Anastasia holds a Ph.D. in cultural studies from Duke University.